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Analysis Of Shooting An Elephant By George Orwell - 727 Words

George Orwell is an internationally acclaimed author that has been praised for his awareness of social injustice and opposition to totalitarianism. Although in his later life he realized some of his previous misdeeds when Orwell was a young man he served as a police officer in a British controlled Burma. The Burmese people at the time were rightfully scornful towards the Europeans; this includes the young Orwell. The time that Orwell spent in Burma was not all wasted, as it inspired him to come up with a story that questions human morality. Orwell wrote the short story â€Å"Shooting an Elephant† based on the experiences that he had when he was a young police officer in Burma. Orwell likely waited around a decade or so to write this story†¦show more content†¦Orwell wrote this to show the effects that imperialism has on those being conquered and oppressed, as well as those who live under the empire. Later on in â€Å"Shooting an Elephant† Orwell finds himself in a situation where he has hunted down the elephant that killed a coolie. After finding the elephant a crowd of Burmese citizens has gathered to watch Orwell kill the elephant, as he brought a rifle with him to defend himself. Orwell started to feel pressured by the natives to kill the elephant, as the crowd watching him were anticipating him shooting it. At this point Orwell had a decision to make; does he kill the elephant to appease the crowd, or does he leave it alone because it is minding its own business? He eventually kills the elephant to appease the crowd, but it makes one wonder, did Orwell have a choice in the matter? Did the social pressure make Orwell do it, or did he consider it a part of his duty? I think that the social pressure is what made Orwell shoot the elephant. With a crowd of two thousand natives that Orwell was trying to appease (and possibly impress), he felt that the only way out was to sh oot the elephant. The story tells us what can happen when someone feels cornered due to the entrapments of social pressure. If I was in Orwells place I think that I would have shot the elephant as well. Sure, in my right mind I would not shoot the elephant; but one has to consider the situation at hand. Being surrounded by twoShow MoreRelatedAnalysis Of George Orwell s Shooting An Elephant 941 Words   |  4 PagesKylie Murphy Professor Wilson WR 122 5 February 2015 Analysis Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   George Orwell’s  Ã¢â‚¬Å"Shooting an Elephant† is a story about the experience of the narrator who was asked to shoot a wild elephant. He was a police officer who worked for British imperialists and killing the elephant would help him receive good judgement from the villagers in Burma. Orwell says that imperialism is evil and should be eliminated while others think that it is good for the public. The purpose of Orwell’s storyRead MoreAnalysis Of Shooting An Elephant By George Orwell988 Words   |  4 PagesEric Arthur Blair, or commonly known as George Orwell, is the author of many compositions. Blair, the author of two of the most famous novels of the 1920s; Animal Farm and Nineteen Eighty-Four, was born in Eastern Indian. He joined the Indian Imperial Police in Burma but resigned in 1927 to become a writer (BBC). Orwell’s style of writing can be described as bold and vivid. He puts the truth in his writing. Orwell’s novel, â€Å"Shooting an Elephant,† was published in 1936. In the novel, a colonial policemanRead MoreAn Analysis Of Shooting An Elephant By George Orwell1147 Words   |  5 Pageswhere he is hated and pressured by a large number of people. George Orwell had made up his mind that imperialism was an evil thing and the sooner he chucked up his job and got out of it the better. As for his believe, â€Å"he was theoretically and secretly all for the Burmese and all against their oppressors, the British.† In the short story, â€Å"Shooting an Elephant†, George Orwell is face with an incident that leads him to shoot the elephant at the end of the story. Trough out the story he is faced withRead MoreRhetorical Analysis Of George Orwell s Shooting An Elephant 1272 Words   |  6 PagesRhetorical Analysis of George Orwell’s â€Å"Shooting an Elephant† George Orwell, a journalist and an author of 1903 through 1950, is not only the author of â€Å"Shooting an Elephant,† but surprisingly, he is also the narrator and the main character. Orwell’s narrative essay of 1936 takes place in squalid, British-occupied Moulmein, lower Burma. To begin, in the opening of his piece, Orwell describes himself as a young, British police officer who, ironically, despises the British imperial project in BurmaRead MoreAnalysis Of George Orwell s Orwell Shooting An Elephant 1189 Words   |  5 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Orwell’s Shooting an Elephant†: Effect of Imperialism in Burma Imperialism is a state of mind, fueled by the arrogance of superiority that could be adopted by any nation irrespective of its geographical location in the world. 1. Evidence of the existence of empires dates back to the dawn of written history in Egypt and in Mesopotamia, where local leaders extended their realms by conquering other states and holding them, when possible, in a state of subjection and semiRead MoreAnalysis Of George Orwell s Shooting An Elephant 1010 Words   |  5 Pagesforced to make can have long-lasting effects on them.†¯In Shooting an Elephant, by George Orwell, the author goes back to a situation in his life when he was a young adult where he had to make a choice between evil deeds. Many years later, the decision still haunted him. It takes place back when Orwell was a British police officer in Burma. He reevaluates his situation in life when he encounters a moral dilemma; to kill or save an elephant. Orwell is a confused and unhappy young policeman who lives inRead MoreAnalysis Of George Orwell s Shooting An Elephant 1265 Words   |  6 Pages  Shooting an Elephant is an essay by George Orwell, first published in the literary magazine New Writing in the autumn of 1936 and broadcast by the BBC Home Service on October 12, 1948. The essay describes the experience of the English narrator, possibly Orwell himself, called upon to shoot an aggressive elephant while working as a police officer in Burma. Because the locals expect him to do the job, he does so against his better judgment, his anguish increased by the elephant s slow and painfulRead MoreAnalysis Of George Orwell s Shooting An Elephant 951 Words   |  4 Pagesthe iron first, does not necessarily rule. In George Orwell’s â€Å"Shooting An Elephant,† the narrator clearly illustrates that power, like beauty, is in the eye of the beholder. He implicates that power is an illusion of the oppress, and instead held by the oppressed, which ultimately renders the holder impotent. â€Å"Shooting an Elephant† is the story of Orwell’s experience as an officer of the Imperial British government during a stint in Burma. Orwell constructs a parallel between the devastation ofRead MoreAnalysis Of George Orwell s Shooting An Elephant 989 Words   |  4 PagesPride{1} Unanticipated choices one is forced to make can have long-lasting effects.{2} In Shooting an Elephant, by George Orwell, the author recounts an event from his life when he was about twenty years old during which he had to choose the lesser of two evils. Many years later, the episode seems to still haunt him. The story takes place at some time during the five unhappy years Orwell spends as a British police officer in Burma. He detests his situation in life, and when he is facedRead MoreAnalysis Of George Orwell s Shooting An Elephant 1233 Words   |  5 Pagesâ€Å"Shooting an Elephant† â€Å"Shooting an Elephant† is about the guilt of British colonialism that George Orwell faces as a sub-divisional police officer. Based on his experiences, he has seen the real wickedness of imperialism. In â€Å"Shooting an Elephant†, Orwell displays the evil of imperialism as harsh, belligerent, and provoking. First, Orwell encounters the harshness of imperialism. Furthermore, Orwell says, â€Å" the sneering yellow faces of young men†¦ the insults hooted me when I was at a safe distance

In what ways has Surrealism influenced fashion Free Essays

string(61) " successfully incorporated into fashion by a crazy Spaniard\." In what ways has Surrealism influenced fashion, and how successful are the results? You will need to include discussion of two examples. By likeability 1. What is surrealism? â€Å"Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision. We will write a custom essay sample on In what ways has Surrealism influenced fashion or any similar topic only for you Order Now † Young Night Thoughts are surrealist from cover to cover. Unfortunately, it is a priest who speaks; a bad priest, to be sure, yet a priest. Heraclites is surrealist in dialectic. Lully is surrealist in definition. Flame is surrealist in the night of gold. Swift is surrealist in malice. Shade is surrealist in sadism. Carrier is surrealist in drowning. Monk Lewis is surrealist in the beauty of evil. Chin von Arming is surrealist absolutely; in space and time Rabble is surrealist in death. Baudelaire is surrealist in morals. Rumbaed is surrealist in life and elsewhere. Harvey Saint-Deny is surrealist in the directed dream. Carroll is surrealist in nonsense. Husband is surrealist in pessimism. Serrate is surrealist in design. Picasso is surrealist in cubism. Bach © is surrealist in me. Rousseau is surrealist in anecdote (And © Breton, 1934, A lecture given in Brussels on 1st June 1934 at a public meeting regained by the Belgian Surrealists, http://home. Lb. AC. UK) â€Å"Surrealism is based on the belief in the superior reality of certain forms of previously neglected association, in the omnipotence of dream, in the disinterested play of thought. † -Andre Breton In the sass, the world was going through one of its ‘all time IoW phases. There was war, or worse, the fear of war, the artists who had been scattered as the result, (who were earlier based in Paris of other cities) became of the mindset that it was the overly rational thinking, the so called ‘high rationale’ of human mind that had brought upon this war. This resulted in an inspired thought that led to a revolution. Thus the idea to follow the unconscious mind arrived, no matter how bizarre its ideas may seem. ‘The word Surrealism was invented in 1917 by Gallinule Billionaire, and adopted by fellow French poet, And © Breton, in 1924 to describe a radical movement of artists and writers, who drew on their subconscious to depict a heightened or â€Å"super-real† vision of the world. (The Surrealist comeback in design, Alice Rawson, The New York times, March 25, 2007) Perhaps this is a little hard to understand, but one of the best examples to describe owe a surrealist thinks is a Salvador Dali quote; when asked â€Å"do you take drugs†, he answered, to the interviewer’s bewilderment, â€Å"l do not take drugs. I am drugs. † The man who commercialese the surreal – Salvador Dali Salvador Dali needs no introduction to anyone who has even remotely studied art. Not only was Dali a tremendously gift ed painter, but also a designer, photographer, thinker and an extraordinary witty writer. His autobiography ‘The secret life of Salvador Dali’ gives a very good insight into his thought process and his ideas. He was one of the first artists who brought the idea of surrealism from paper (And © Breton was a poet) to the visual arts, thus making it commercial and marketable. According to many, the idea of making surrealist art commercial was against the idea of surrealism. But as the history goes, the artists who had surrealist themes were very successful in the later sass’s. The surrealist ideas were incorporated into fashion when Salvador Dali famously collaborated with the Italian designer Else Capillaries. The collection consisted of Lobster Dress – Lobster Dress was a simple white silk evening dress with a crimson waistband featuring a large lobster painted (by Dali) onto the skirt. Ђ Tears Dress – The Tears Dress, a slender pale blue evening gown printed with a Dali design of tromped Leila rips and tears, worn with a thigh-length veil with â€Å"real† tears carefully cut out and lined in pink and magenta. Ђ Skeleton dress – skeleton dress was a stark black crepe dress which used transport quilting to create padded ribs, spine, and leg bones. Shoe hat – the shoe hats were a particular sensation, hats that were the underside of heels on the top. Before Salvador Dali, many artists had already put forward surrealist works, and though not many are worthy of being mentioned in the name breath as Dali, some of the noticeable ones are – Giorgio De Chorizo (1888-1978) Chorizo’s early paintings were perhaps a vital key in the development of the surrealist style of painting. Characterized by images of empty town squares, suspended corridors and macabre ghost town like depictions of streets and town squares looked like his imagination of a post war era and were full of a sort of haunting loneliness and grim. Cluttered with puzzling objects, such as clocks, giant statues and distant trains, and often featuring deep, dramatic perspectives, De Chorizo’s paintings left an indelible mark on Breton and numerous other future Surrealists. Among his works from this early Metaphysical period are The Enigma of the Arrival and the Afternoon (1912), The Anxious Journey (1913), The Nostalgia of the Infinite (1913), Mystery and Melancholy of a Street (1914) and The Child’s Brain (1914). By the time of the first Manifesto of Surrealism, De Chorizo had moved on to a far more classical approach, much to the chagrin of Breton. He participated in Surrealist activities up to 1925, contributing to the periodicals Lilt ©return and La R ©volition Sour ©aliases, as well as eater writing a Surrealist novel Hobbyhorses in 1929. Rene © Francis Emigrate Some people say that it was the haunting memory of his mother who committed suicide when he was 14 years old. It is said that he witnessed her face covered by her dress as she was pulled out of the water (she committed suicide by throwing herself in a nearby river) the haunting symbolism remained an inspiration for him, even for his famous work Less Aments. Let us come back to the point in history when the surrealist movement that And © Breton had started as a rebellion for poets had captured the minds of designers and as successfully incorporated into fashion by a crazy Spaniard. You read "In what ways has Surrealism influenced fashion" in category "Fashion" After the collaboration of Dali and Capillaries, many designers tried surrealism as a theme but only a few were successful as a whole. Fashion and surrealism The fashion object could be a most powerful force in the simultaneous deconstruction of the figure and remembrance of its presence that inevitably dwells in the garment. Just as music could be envisioned as both an abstract form and physical presence, so too the biomorphic abstractions that characterize much Surrealist art found their way into the free forms of dress and the definition of the unman being as an abstract flow among units of the body. The creation of illusion gives to clothing the enough implications of narrative and mystery to occur as a function of dress. According to the influential Surrealist gallery owner Julia Levi, Else Capillaries was the only fashion designer to interpret Surrealism successfully. From the starting of her Paris shop to its closing, Capillaries reconciled fashion an art, by interpreting the modern aesthetic and then Joining forces with artists who were at the time highly forward in their time. Such out of such her collaboration with Salvador Dali is a reorient one. To be dressed by Capillaries was to acquire confidence and chic, whether one was beautiful or not. Schizophrenia’s fashion philosophy was grounded in classical mythology, particularly Ovid and the Pygmalion myth, and its stories of magical transformation and metamorphosis, themes also explored by the Surrealists. Her fashion was not only surreal and unique but also easy to wear and very feasible. Because she was able to make this transition and bring the surreal in the real world not only in theory but also in clothes that could be work in a casual manner along tit a style statement that associated a person with the surreal movement. It is not a less known fact that she inspired one of the leading fashion designers of our time, the late Lee Alexander Macaque who had a travel case or Luggage in his shop that was visibly inspired from Schizophrenia’s skeleton dress. In the sass’s, transformation was symbolized by the butterfly. Schizophrenia’s collection of the 1938 Exposition International du Surrealism, and it included two of her most notable collaborations with Dali, the Skeleton Dress and the Tear-Illusion Dress. Dali and Capillaries collaborated again in 1937 on the Lobster Dress, which simplicity of the white dress is belied by the erotically charged placement of the lobster on the front of the skirt, a symbolism possibly lost on the wearer. Images relating to the fashion industry, such as sewing machines, irons, dressmaker forms and mannequins, played a leading role in the surrealist theatre. During the sass Surrealism helped to liberate fashion form more dressmaking and realize the dream of the marvelous. In the words of American Fashion Historian Richard Martin, â€Å"Surrealism remains fashion’s favorite art†. Surreal thing†, Glassine Wood, 2007). ‘Some of the latest manifestations of Surrealism are screamingly commercial. Take the tromped O’Dell hoarding at 39 Avenue George V in Paris, where a construction site is padded by an eerily realistic image of a Serialized 19th-century apartment building whose structure ripples like water. Or the tops-truly boutique of the Dutch fashion designers Victor Roll on Via Sandpapered in Milan, which is literally built upside down, with a â€Å"floor† that looks like the ceiling, and vice versa. You can also spot Surrealism’s influence in more thoughtful design projects, like the provocative, lightly sinister work of the young product designers, such as the Swedish group, Front, and Dutch duo, Studio Job. Oscillating from Serialized commercialism to a considered reinterpretation of the original Surrealist spirit reflects the central theme of the VA show. It examines the ambiguity of Surrealism’s relationship with commerce, and the tensions that developed during its transition from an avian garden art movement in the sass to a commercial design style from the sass. (The Surrealist comeback in design, Alice Rawson,2007) But the question remains is surrealism successful in fashion industry? Let us take the example of the late Lee Alexander Macaque. His work would probably one of the best examples of surrealism in fashion that was widely popular in the last few years and arguably still is. Macaque, famous for collaborating with Lady Gaga had once quoted that she wa s his unofficial muse. Lady Gaga officially unveiled her ‘Bad Romance’ single at Alexander Unseen’s Spring/Summer 2010 runway show during Paris Fashion Week. Although Gaga wasn’t in attendance, her presence was certainly felt as her hit song streamed over the speakers during the encore of all the looks that Macaque had showed off. But was Lady Gaga the first surrealist design wearing pop icon? No. At the presentation of a new surreal collection of designer Jean-Paul Guiltier dean Paul Guiltier) gathered all the secular Paris, as well as fans of millionaire-style Guthrie from around the world. At the show in the front row along with influential politicians, financiers and other celebrities turned out to be only one woman – Madonna. Madonna and Jean-Paul Guiltier share the same relationship Lady Gaga did with Macaque since before Lady gaga was even playing the piano and scaring her babysitters by turning up naked before them. Macaque owned the brand Alexander Macaque which was later bought by Gucci, with Macaque serving as a creative director. The same collection was also famous for models with bizarre make up and surreal outfits. This show was so successful that it crashed the networks servers. This could be called one of the greatest achievements in surrealist fashion by a designer. Perhaps the most famous of his famous surrealist works are his signature high heels. Macaque, 40 at the time of his death can be labeled the most famous and the best example of designers inspired by surrealism in their work. Viviane Westwood Dame Viviane Westwood popularity constantly gains momentum. Her punk attitude is more alive in the Naughtiest than ever and her outspoken, Union Jack waving Englishmen (with a few added safety pins and tea stains), is undiminished. It is fitting that the Establishment has recognized her work by making her a Dame. Viviane Westwood – fashion’s older stateswoman that many wish to emulate, with her younger husband Andrea Chronicler and energy for shaking things up whilst keeping her feet on the ground – seems to only recruit admirers. Cutting edge but lassie, she is unflinchingly rooted in what matters, whether it is human rights or classical fiction. No trendy noise for her, Just cleavage, mischief, and CAPITAL LETTER MESSAGES such as sass’s â€Å"l AM NOT A TERRORIST, please don’t arrest me baby -r- shirts. Her first catwalk show was presented in 1981, featuring the collaboration of Westwood and McAllen. The theme that year was Pirates. Subsequent Westwood theme titles in the early years included Savage (1982), Buffalo Girls (Autumn/Winter 1982-83) and Clint Eastward, (Autumn-Winter 1984-85) under the Worlds Ends Label he stopped producing the line in 1985 to concentrate on her Viviane Westwood Lines. Viviane Westwood says (â€Å"Sometimes you need to transport your idea to an empty landscape and then populate it with fantastic looking people. â€Å"). She dubbed the period 1981 to 1985 New romantic and 1988-1991 â€Å"The Pagan Years† during which â€Å"Viennese heroes changed from punks and ragamuffins to ‘Taller’ girls wearing clothes that parodied the upper class. The period from 1993 to 1999 she called â€Å"Megalomania† and from 2000 to the present – â€Å"Exploration† (vogue, 2007) Viviane Westwood has always been a fan of surrealist work and is herself a punk. It is also a known fact that her ex husband was the manager of the sex pistols and they were also associat ed with surrealism in music. The future of surrealism in fashion – upcoming designers such as Yang Du Surrealist fashion designer Yang Du established her brand Yang Du in London in 09 after studying in the central Saint Martin’s College of art and design, and working for designers such as Viviane Westwood, John Gilligan, and Giles Deacon. It is evident in her work that she is a former artist and a fan of surrealism and impressionism. Her work is ultra hip, very colorful and can be seen as a mix of post modern and impressionist. She is especially fond of animal prints, painting animal faces on dresses, and using models with vivid makeup although a notch less vivid than Alexander Macaque. Unlike most surrealists Yang Dud’s inspirations are less controversial. She stated that she gets her inspirations from her travels. These have included India and Ecuador. Her latest design includes a cactus hat that has actual spines in the top. In the new winter collection, the colors were pastel with animal prints along the dress line. When asked about her design ideology in an interview, she said â€Å"My ideology†¦ I am ere open-minded to new things, and mostly, look at things from a very different angle. I often go on trips, where I take lots of photos and meet lots of people. When I come back to London, I always have so much in my mind, some of them like stories which I really want to share through the clothes I design. (Amelia’s magazine, 2009) Surrealism in fashion photography Although surrealism is apparent in fashion, it is even more so in fashion photography. It would be almost worthless for a designer to create a design which looked surreal if the photographer couldn’t capture the thought of the designer. Fashion photography thus can be called as a way to express surrealism in fashion. Also fashion photography can be us ed to make a normal collection surreal. One of the author’s best photographers is Toshiba Canoe who in her career (1950-1960) made hundreds of collages, and quit the profession after married. Her photography is inspired by surrealist painters such as Giorgio De Chorizo, Max Ernst, Joan Mir ¶, and Francis Pica. It is apparent that she did all her work from an out of the world prospective which is one of the reasons that her pictures though surreal look very believable, and honest. Some of her famous works are the horse and the bride in the sea and the bride on the door. Conclusion The surrealist movement changed many aspects of art. No other visual art was the same after the surrealist movement. Surrealism is that form of art which believes in anything that the subconscious mind can conjure up. It is the way of life for great minds like Salvador Dali who dreamed more than they breathed. In the fashion industry, it was a huge step when Salvador Dali collaborated with Capillaries not only because it lead to two of the most talented minds of the generation to come soother, but also because it opened the door for surrealist art to come in the field of fashion and blossom. And so it did. The careers of Alexander Macaque and Viviane Westwood are a testimony to this fact. And as for the future, the designers like Yang Du are taking forward the legacy and continue to inspire the people with their surreal work that one knows to be untrue but is still forced to think twice. And that is the beauty of the surreal art. It may be argued that the surreal art like most others will one day be obsolete and out of fashion but it is also ever changing. How to cite In what ways has Surrealism influenced fashion, Essays

Develop An Effective The Marketing Strategy-Myassignmenthelp.Com

Question: Discuss About The Develop An Effective The Marketing Strategy? Answer: Introducation analyze the importance of marketing strategies in an organizational setup. Particularly, this report will analyze the marketing strategies applied by ALDI supermarket which is among the leading discount offering supermarkets. Apart from the low price strategy, the report will also elaborate on other marketing strategies option that can be initiated by adopted by the supermarket. Aldi is a supermarket that was founded by the family of Albrecht; their first store was opened in Germany in 1961. Its headquarters are in Batavia. Since its operations, the company has opened over 1600 branches in the thirty-five states. It has a total of 25000 employees. The huge high workforce managed by the Aldi Supermarket can be attributed to its positive growth. The company great progress has been contributed by its robust and effective marketing strategies(Aldi, 2016). Besides aiming for higher profits and business growth, the other main objective of every organization is to ensure that it satisfies the needs and the wants of its customers. The satisfaction of the customers is deeply rooted in marketing activities applied by the company. In fact, marketing it is the backbone of every organization, and therefore, it has become the ingredient that will result in the success of every business (Furrer et al., 2012, p. 163). Marketing helps by ensuring that the need of the target consumers is met. Secondly, marketing is the only activity that will ensure that company realizes revenue by making as many sales as possible. The success of Aldi Supermarket is greatly tied to effective marketing strategies by ALDI. This has placed the supermarket to be the leading position. In the following discussion, this report will explore, establish and analyze t he marketing strategies behind the success of Aldi supermarket. Company Background Aldi is a private company comprising of two companies which are Aldi Nord and Aldi Sud. The company business activities are concentrated in Germany as well other regions of the European Union. It is a company in the groceries industry whereby due to its progression it was labeled as the Germanys most an aggressive expansionary supermarket. It comprises of a hundred grocers who are under operation which is clean, price friendly and also quick in services offered. Findings reveal that Aldi is the leading private company in globally. This research has supported the survey that was carried out and ranked Aldi Supermarket number eight among the stores in the world of all retailers (Mullin, 2015). On the company performance aspect, the organization has announced its plan of growth in the next five years and is hoping that by 2018, it will have opened more 2000 stores. This strategic plan will more than 10,000 job opportunities. In March 2016 the company promised to open their sore in Calif ornia and by July the same year, they had opened more than 25 stores. Analyzing from the Aldis starting point to its current position, it is evident that the customer has been focusing on expanding its marketing activities to claim a large market share. Marketing Analysis In business, marketing is the fundamental part of the company anticipating to operate in the foreseeable future(Adams, 2017). Business success will be largely determined by its marketing strategies(Olenski, 2017). Similarly, Aldi Supermarket recognizes the importance of the effective market, and therefore, it has established and utilized marketing strategies for the benefit of both the company and the customers. The company operates with the philosophy of acquiring and the same time engaging in activities that will retain the customer. The common and effective marketing strategies practiced by the company include price strategy, the place strategy, product strategy and promotion strategy. Price Strategy One of the philosophies of Aldi is to ensure that this gives maximum savings to their customer through discounted prices and provision of high quality products. The company pricing usually based on 13 percent of the price incurred during procurement, 2 percent for the logistics and 5 percent for other expenses. Unlike its competitors who extend their working hours, this does not apply to Aldi, instead its carries out its operation during its working hours which is 11 hours every day. This practice is evident almost in all the Aldi Supermarket stores. The company is very keen on working hours because the facilities used in business operations bear the cost which could be used to terminate the customer's cost. Additionally, there are 3 to 7 members who run the operation in the groceries. However, this is a different case in the companys mother supermarket store which involves a large number of employees in running the organization(Schaulis, 2017). This enables Aldi to achieve a payroll that is low towards their sales turnover, and as a result, there is a reduction in their prices. According to Lutz (2015), the Aldi success is widely associated its price strategy. The Place Strategy The place strategy enables the companies to reach all target markets efficiently and effectively(Kartawinata Wardhana, 2015, p. 71). The Aldi Supermarket employs this approach to limit the assortment activities in their stores. Usually, the Aldi Supermarket stores are relatively small when compared to other stores bared by other supermarkets. Their floor space is 650m by 100m. Their store's layout bears only four aisles. The company displaying strategy appears to be effective regarding cost. The stores bear some parking space for its customers. This is also a strategy of attracting customers. The study also reveals that when Aldi is selecting a site for their store, the take into account of the area population which is expected to be 30000 and above (Gupta, 2016). In addition, they ensure that their stores are visible and are located near the main road to enhance the accessibility. Product Strategy The Aldis selling philosophy appears to be different from that of others; this is because the products which have been branded have less operational profit. However, Aldi engages in the selling of the products which are equal to the brand. Aldi being a retail chain business, it lays emphasis their core price competition philosophy. Therefore, in order to sell their products at discounted prices, the company engages in buying products in large quantities to bargain for the best price that will enable them to sell at a price affordable to their customers (Fitzpatrick, 2015). Aldi Supermarket engages in availing different products to their customers every week. The company customers are usually excited by the availability and also the affordability of products. In order to promote the products, they use posters to give the customers ideas of the products which will be availed. Promotion Strategy Among the strategies adopted by Aldi, its promotion strategies appear to be unique. This is because there is a correlation between its brands and the promotion techniques. The company promotion approach is based on the notion that their brands are equal in terms of quality to other existing brands. For example, Heinz tomato(Mckeown, 2015). This type of promotion enables the company to focus promotion activities on quality of their products and also the value it has towards money. The company also uses humor in their advertisements to convince their target market. Relation of the Strategies to the Theories, Models, and Research The Aldi stores have progressed effectively in its marketing strategies thereby taking the largest market share in Germany amongst other countries. It is clear that model being applied by Germany retailers provide room for success. Through the internationalization of the various concepts which had been brought into use in the retail market of Germany have facilitated to the supermarket success. The marketing strategies are largely linked to internationalization theory(Manfred Julia, 2012). The internationalization approach has not only led to high turnovers but also to relative cost to the penetration of the market externally. This has helped the company to save costs associated with entrepreneurship risks and products distribution. Current Marketing Standpoint Currently, the main objective concerned with marketing is to ensure that the company reaches many markets in the international arena. Their main emphasis will be focused on providing products that are of a higher quality to their customers to maintain continuous purchasing behavior. This will be accompanied by producing products and services that are equivalent to the money value of their customers. Another marketing strategy is to offer their products to customers at affordable prices. Besides, the Aldi Supermarket is currently supporting the environment, the nutrition, and health. The company does this by ensuring that their products reach in the remote regions as well engaging in business activities that are friendly to the environment. They are also concerned with the elderly whereby they avail them with the affordable products. The Aldi's performance strategies seem to be competitive and are accompanied by implementing a method that will enable it to survive in the competitive m arket(Gale, 2017). The competitive advantage of Aldi Supermarket is associated with the strategy of product differentiation and effective business operations. From the analysis of other marketing tools such as the PEST analysis, it evident that Aldi is largely concerned with its business environment. This evident from the fact that, the company assess its environment and recognizes negative environmental impact as it arises. For example, Aldi Supermarket strategies to take care of factors such global recession which motivates customers to buy products that are not expensive but are of high quality. In the event, this occurs Aldi engages in attracting their customers through extensive promotion activities. Suitable Marketing Strategies For Aldi to be assured of success, it can initiate the strategy of selecting its policies effectively; this is because for every organization to run smoothly, the rules governing them must be effective to enhance the management functions. They must also ensure that they pay high wages to their workers, this is because fair compensation usually motivates the employees to work towards the success of the organization. This means that the company employees will be encouraged to take part in the marketing of the company brands. The company should also delegate responsibility in order to capture the commitment of the employees towards the overall business operations(Dunford et al., 2012, p. 22). The company should get workforce in order to create a continuous progress. Having embraced the above strategies, Aldi will be able to remain at the leading position despite the stiff competition in the market. Conclusion The retail supermarket industry in Australia is turning out to be very competitive and also concentrated. Despite the stiff competition, Aldi Supermarket has been able to show a continuous growth. The success has been associated with its marketing strategy whereby the company has employed strategies that are unique from their competitors. Aldi has also engaged in product differentiation, a strategy that has enabled their products to have the largest market share. In conclusion, the Aldi's effective marketing strategies that comprise provision of products of high quality, products at lower prices, and the elimination of unnecessary functions and the establishment of many stores in different parts of the world are creating long-term relationships with their customers. References Adams, R. L., 2017. How To Develop An Effective Marketing Strategy. [Online] Available at: https://www.forbes.com/sites/robertadams/2017/06/01/how-to-develop-an-effective-marketing-strategy/#7e3fceb62324 [Accessed 15 September 2017]. Aldi, 2016. ALDI History. [Online] Available at: https://corporate.aldi.us/en/aldi-history/ [Accessed 16 September 2017]. Dunford, R., Palmer, I. Benveniste, J., 2012. 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