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Analysis Of Shooting An Elephant By George Orwell - 727 Words

George Orwell is an internationally acclaimed author that has been praised for his awareness of social injustice and opposition to totalitarianism. Although in his later life he realized some of his previous misdeeds when Orwell was a young man he served as a police officer in a British controlled Burma. The Burmese people at the time were rightfully scornful towards the Europeans; this includes the young Orwell. The time that Orwell spent in Burma was not all wasted, as it inspired him to come up with a story that questions human morality. Orwell wrote the short story â€Å"Shooting an Elephant† based on the experiences that he had when he was a young police officer in Burma. Orwell likely waited around a decade or so to write this story†¦show more content†¦Orwell wrote this to show the effects that imperialism has on those being conquered and oppressed, as well as those who live under the empire. Later on in â€Å"Shooting an Elephant† Orwell finds himself in a situation where he has hunted down the elephant that killed a coolie. After finding the elephant a crowd of Burmese citizens has gathered to watch Orwell kill the elephant, as he brought a rifle with him to defend himself. Orwell started to feel pressured by the natives to kill the elephant, as the crowd watching him were anticipating him shooting it. At this point Orwell had a decision to make; does he kill the elephant to appease the crowd, or does he leave it alone because it is minding its own business? He eventually kills the elephant to appease the crowd, but it makes one wonder, did Orwell have a choice in the matter? Did the social pressure make Orwell do it, or did he consider it a part of his duty? I think that the social pressure is what made Orwell shoot the elephant. With a crowd of two thousand natives that Orwell was trying to appease (and possibly impress), he felt that the only way out was to sh oot the elephant. The story tells us what can happen when someone feels cornered due to the entrapments of social pressure. If I was in Orwells place I think that I would have shot the elephant as well. Sure, in my right mind I would not shoot the elephant; but one has to consider the situation at hand. Being surrounded by twoShow MoreRelatedAnalysis Of George Orwell s Shooting An Elephant 941 Words   |  4 PagesKylie Murphy Professor Wilson WR 122 5 February 2015 Analysis Essay   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   George Orwell’s  Ã¢â‚¬Å"Shooting an Elephant† is a story about the experience of the narrator who was asked to shoot a wild elephant. He was a police officer who worked for British imperialists and killing the elephant would help him receive good judgement from the villagers in Burma. Orwell says that imperialism is evil and should be eliminated while others think that it is good for the public. The purpose of Orwell’s storyRead MoreAnalysis Of Shooting An Elephant By George Orwell988 Words   |  4 PagesEric Arthur Blair, or commonly known as George Orwell, is the author of many compositions. Blair, the author of two of the most famous novels of the 1920s; Animal Farm and Nineteen Eighty-Four, was born in Eastern Indian. He joined the Indian Imperial Police in Burma but resigned in 1927 to become a writer (BBC). Orwell’s style of writing can be described as bold and vivid. He puts the truth in his writing. Orwell’s novel, â€Å"Shooting an Elephant,† was published in 1936. In the novel, a colonial policemanRead MoreAn Analysis Of Shooting An Elephant By George Orwell1147 Words   |  5 Pageswhere he is hated and pressured by a large number of people. George Orwell had made up his mind that imperialism was an evil thing and the sooner he chucked up his job and got out of it the better. As for his believe, â€Å"he was theoretically and secretly all for the Burmese and all against their oppressors, the British.† In the short story, â€Å"Shooting an Elephant†, George Orwell is face with an incident that leads him to shoot the elephant at the end of the story. Trough out the story he is faced withRead MoreRhetorical Analysis Of George Orwell s Shooting An Elephant 1272 Words   |  6 PagesRhetorical Analysis of George Orwell’s â€Å"Shooting an Elephant† George Orwell, a journalist and an author of 1903 through 1950, is not only the author of â€Å"Shooting an Elephant,† but surprisingly, he is also the narrator and the main character. Orwell’s narrative essay of 1936 takes place in squalid, British-occupied Moulmein, lower Burma. To begin, in the opening of his piece, Orwell describes himself as a young, British police officer who, ironically, despises the British imperial project in BurmaRead MoreAnalysis Of George Orwell s Orwell Shooting An Elephant 1189 Words   |  5 Pages   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Orwell’s Shooting an Elephant†: Effect of Imperialism in Burma Imperialism is a state of mind, fueled by the arrogance of superiority that could be adopted by any nation irrespective of its geographical location in the world. 1. Evidence of the existence of empires dates back to the dawn of written history in Egypt and in Mesopotamia, where local leaders extended their realms by conquering other states and holding them, when possible, in a state of subjection and semiRead MoreAnalysis Of George Orwell s Shooting An Elephant 1010 Words   |  5 Pagesforced to make can have long-lasting effects on them.†¯In Shooting an Elephant, by George Orwell, the author goes back to a situation in his life when he was a young adult where he had to make a choice between evil deeds. Many years later, the decision still haunted him. It takes place back when Orwell was a British police officer in Burma. He reevaluates his situation in life when he encounters a moral dilemma; to kill or save an elephant. Orwell is a confused and unhappy young policeman who lives inRead MoreAnalysis Of George Orwell s Shooting An Elephant 1265 Words   |  6 Pages  Shooting an Elephant is an essay by George Orwell, first published in the literary magazine New Writing in the autumn of 1936 and broadcast by the BBC Home Service on October 12, 1948. The essay describes the experience of the English narrator, possibly Orwell himself, called upon to shoot an aggressive elephant while working as a police officer in Burma. Because the locals expect him to do the job, he does so against his better judgment, his anguish increased by the elephant s slow and painfulRead MoreAnalysis Of George Orwell s Shooting An Elephant 951 Words   |  4 Pagesthe iron first, does not necessarily rule. In George Orwell’s â€Å"Shooting An Elephant,† the narrator clearly illustrates that power, like beauty, is in the eye of the beholder. He implicates that power is an illusion of the oppress, and instead held by the oppressed, which ultimately renders the holder impotent. â€Å"Shooting an Elephant† is the story of Orwell’s experience as an officer of the Imperial British government during a stint in Burma. Orwell constructs a parallel between the devastation ofRead MoreAnalysis Of George Orwell s Shooting An Elephant 989 Words   |  4 PagesPride{1} Unanticipated choices one is forced to make can have long-lasting effects.{2} In Shooting an Elephant, by George Orwell, the author recounts an event from his life when he was about twenty years old during which he had to choose the lesser of two evils. Many years later, the episode seems to still haunt him. The story takes place at some time during the five unhappy years Orwell spends as a British police officer in Burma. He detests his situation in life, and when he is facedRead MoreAnalysis Of George Orwell s Shooting An Elephant 1233 Words   |  5 Pagesâ€Å"Shooting an Elephant† â€Å"Shooting an Elephant† is about the guilt of British colonialism that George Orwell faces as a sub-divisional police officer. Based on his experiences, he has seen the real wickedness of imperialism. In â€Å"Shooting an Elephant†, Orwell displays the evil of imperialism as harsh, belligerent, and provoking. First, Orwell encounters the harshness of imperialism. Furthermore, Orwell says, â€Å" the sneering yellow faces of young men†¦ the insults hooted me when I was at a safe distance

In what ways has Surrealism influenced fashion Free Essays

string(61) " successfully incorporated into fashion by a crazy Spaniard\." In what ways has Surrealism influenced fashion, and how successful are the results? You will need to include discussion of two examples. By likeability 1. What is surrealism? â€Å"Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision. We will write a custom essay sample on In what ways has Surrealism influenced fashion or any similar topic only for you Order Now † Young Night Thoughts are surrealist from cover to cover. Unfortunately, it is a priest who speaks; a bad priest, to be sure, yet a priest. Heraclites is surrealist in dialectic. Lully is surrealist in definition. Flame is surrealist in the night of gold. Swift is surrealist in malice. Shade is surrealist in sadism. Carrier is surrealist in drowning. Monk Lewis is surrealist in the beauty of evil. Chin von Arming is surrealist absolutely; in space and time Rabble is surrealist in death. Baudelaire is surrealist in morals. Rumbaed is surrealist in life and elsewhere. Harvey Saint-Deny is surrealist in the directed dream. Carroll is surrealist in nonsense. Husband is surrealist in pessimism. Serrate is surrealist in design. Picasso is surrealist in cubism. Bach © is surrealist in me. Rousseau is surrealist in anecdote (And © Breton, 1934, A lecture given in Brussels on 1st June 1934 at a public meeting regained by the Belgian Surrealists, http://home. Lb. AC. UK) â€Å"Surrealism is based on the belief in the superior reality of certain forms of previously neglected association, in the omnipotence of dream, in the disinterested play of thought. † -Andre Breton In the sass, the world was going through one of its ‘all time IoW phases. There was war, or worse, the fear of war, the artists who had been scattered as the result, (who were earlier based in Paris of other cities) became of the mindset that it was the overly rational thinking, the so called ‘high rationale’ of human mind that had brought upon this war. This resulted in an inspired thought that led to a revolution. Thus the idea to follow the unconscious mind arrived, no matter how bizarre its ideas may seem. ‘The word Surrealism was invented in 1917 by Gallinule Billionaire, and adopted by fellow French poet, And © Breton, in 1924 to describe a radical movement of artists and writers, who drew on their subconscious to depict a heightened or â€Å"super-real† vision of the world. (The Surrealist comeback in design, Alice Rawson, The New York times, March 25, 2007) Perhaps this is a little hard to understand, but one of the best examples to describe owe a surrealist thinks is a Salvador Dali quote; when asked â€Å"do you take drugs†, he answered, to the interviewer’s bewilderment, â€Å"l do not take drugs. I am drugs. † The man who commercialese the surreal – Salvador Dali Salvador Dali needs no introduction to anyone who has even remotely studied art. Not only was Dali a tremendously gift ed painter, but also a designer, photographer, thinker and an extraordinary witty writer. His autobiography ‘The secret life of Salvador Dali’ gives a very good insight into his thought process and his ideas. He was one of the first artists who brought the idea of surrealism from paper (And © Breton was a poet) to the visual arts, thus making it commercial and marketable. According to many, the idea of making surrealist art commercial was against the idea of surrealism. But as the history goes, the artists who had surrealist themes were very successful in the later sass’s. The surrealist ideas were incorporated into fashion when Salvador Dali famously collaborated with the Italian designer Else Capillaries. The collection consisted of Lobster Dress – Lobster Dress was a simple white silk evening dress with a crimson waistband featuring a large lobster painted (by Dali) onto the skirt. Ђ Tears Dress – The Tears Dress, a slender pale blue evening gown printed with a Dali design of tromped Leila rips and tears, worn with a thigh-length veil with â€Å"real† tears carefully cut out and lined in pink and magenta. Ђ Skeleton dress – skeleton dress was a stark black crepe dress which used transport quilting to create padded ribs, spine, and leg bones. Shoe hat – the shoe hats were a particular sensation, hats that were the underside of heels on the top. Before Salvador Dali, many artists had already put forward surrealist works, and though not many are worthy of being mentioned in the name breath as Dali, some of the noticeable ones are – Giorgio De Chorizo (1888-1978) Chorizo’s early paintings were perhaps a vital key in the development of the surrealist style of painting. Characterized by images of empty town squares, suspended corridors and macabre ghost town like depictions of streets and town squares looked like his imagination of a post war era and were full of a sort of haunting loneliness and grim. Cluttered with puzzling objects, such as clocks, giant statues and distant trains, and often featuring deep, dramatic perspectives, De Chorizo’s paintings left an indelible mark on Breton and numerous other future Surrealists. Among his works from this early Metaphysical period are The Enigma of the Arrival and the Afternoon (1912), The Anxious Journey (1913), The Nostalgia of the Infinite (1913), Mystery and Melancholy of a Street (1914) and The Child’s Brain (1914). By the time of the first Manifesto of Surrealism, De Chorizo had moved on to a far more classical approach, much to the chagrin of Breton. He participated in Surrealist activities up to 1925, contributing to the periodicals Lilt ©return and La R ©volition Sour ©aliases, as well as eater writing a Surrealist novel Hobbyhorses in 1929. Rene © Francis Emigrate Some people say that it was the haunting memory of his mother who committed suicide when he was 14 years old. It is said that he witnessed her face covered by her dress as she was pulled out of the water (she committed suicide by throwing herself in a nearby river) the haunting symbolism remained an inspiration for him, even for his famous work Less Aments. Let us come back to the point in history when the surrealist movement that And © Breton had started as a rebellion for poets had captured the minds of designers and as successfully incorporated into fashion by a crazy Spaniard. You read "In what ways has Surrealism influenced fashion" in category "Fashion" After the collaboration of Dali and Capillaries, many designers tried surrealism as a theme but only a few were successful as a whole. Fashion and surrealism The fashion object could be a most powerful force in the simultaneous deconstruction of the figure and remembrance of its presence that inevitably dwells in the garment. Just as music could be envisioned as both an abstract form and physical presence, so too the biomorphic abstractions that characterize much Surrealist art found their way into the free forms of dress and the definition of the unman being as an abstract flow among units of the body. The creation of illusion gives to clothing the enough implications of narrative and mystery to occur as a function of dress. According to the influential Surrealist gallery owner Julia Levi, Else Capillaries was the only fashion designer to interpret Surrealism successfully. From the starting of her Paris shop to its closing, Capillaries reconciled fashion an art, by interpreting the modern aesthetic and then Joining forces with artists who were at the time highly forward in their time. Such out of such her collaboration with Salvador Dali is a reorient one. To be dressed by Capillaries was to acquire confidence and chic, whether one was beautiful or not. Schizophrenia’s fashion philosophy was grounded in classical mythology, particularly Ovid and the Pygmalion myth, and its stories of magical transformation and metamorphosis, themes also explored by the Surrealists. Her fashion was not only surreal and unique but also easy to wear and very feasible. Because she was able to make this transition and bring the surreal in the real world not only in theory but also in clothes that could be work in a casual manner along tit a style statement that associated a person with the surreal movement. It is not a less known fact that she inspired one of the leading fashion designers of our time, the late Lee Alexander Macaque who had a travel case or Luggage in his shop that was visibly inspired from Schizophrenia’s skeleton dress. In the sass’s, transformation was symbolized by the butterfly. Schizophrenia’s collection of the 1938 Exposition International du Surrealism, and it included two of her most notable collaborations with Dali, the Skeleton Dress and the Tear-Illusion Dress. Dali and Capillaries collaborated again in 1937 on the Lobster Dress, which simplicity of the white dress is belied by the erotically charged placement of the lobster on the front of the skirt, a symbolism possibly lost on the wearer. Images relating to the fashion industry, such as sewing machines, irons, dressmaker forms and mannequins, played a leading role in the surrealist theatre. During the sass Surrealism helped to liberate fashion form more dressmaking and realize the dream of the marvelous. In the words of American Fashion Historian Richard Martin, â€Å"Surrealism remains fashion’s favorite art†. Surreal thing†, Glassine Wood, 2007). ‘Some of the latest manifestations of Surrealism are screamingly commercial. Take the tromped O’Dell hoarding at 39 Avenue George V in Paris, where a construction site is padded by an eerily realistic image of a Serialized 19th-century apartment building whose structure ripples like water. Or the tops-truly boutique of the Dutch fashion designers Victor Roll on Via Sandpapered in Milan, which is literally built upside down, with a â€Å"floor† that looks like the ceiling, and vice versa. You can also spot Surrealism’s influence in more thoughtful design projects, like the provocative, lightly sinister work of the young product designers, such as the Swedish group, Front, and Dutch duo, Studio Job. Oscillating from Serialized commercialism to a considered reinterpretation of the original Surrealist spirit reflects the central theme of the VA show. It examines the ambiguity of Surrealism’s relationship with commerce, and the tensions that developed during its transition from an avian garden art movement in the sass to a commercial design style from the sass. (The Surrealist comeback in design, Alice Rawson,2007) But the question remains is surrealism successful in fashion industry? Let us take the example of the late Lee Alexander Macaque. His work would probably one of the best examples of surrealism in fashion that was widely popular in the last few years and arguably still is. Macaque, famous for collaborating with Lady Gaga had once quoted that she wa s his unofficial muse. Lady Gaga officially unveiled her ‘Bad Romance’ single at Alexander Unseen’s Spring/Summer 2010 runway show during Paris Fashion Week. Although Gaga wasn’t in attendance, her presence was certainly felt as her hit song streamed over the speakers during the encore of all the looks that Macaque had showed off. But was Lady Gaga the first surrealist design wearing pop icon? No. At the presentation of a new surreal collection of designer Jean-Paul Guiltier dean Paul Guiltier) gathered all the secular Paris, as well as fans of millionaire-style Guthrie from around the world. At the show in the front row along with influential politicians, financiers and other celebrities turned out to be only one woman – Madonna. Madonna and Jean-Paul Guiltier share the same relationship Lady Gaga did with Macaque since before Lady gaga was even playing the piano and scaring her babysitters by turning up naked before them. Macaque owned the brand Alexander Macaque which was later bought by Gucci, with Macaque serving as a creative director. The same collection was also famous for models with bizarre make up and surreal outfits. This show was so successful that it crashed the networks servers. This could be called one of the greatest achievements in surrealist fashion by a designer. Perhaps the most famous of his famous surrealist works are his signature high heels. Macaque, 40 at the time of his death can be labeled the most famous and the best example of designers inspired by surrealism in their work. Viviane Westwood Dame Viviane Westwood popularity constantly gains momentum. Her punk attitude is more alive in the Naughtiest than ever and her outspoken, Union Jack waving Englishmen (with a few added safety pins and tea stains), is undiminished. It is fitting that the Establishment has recognized her work by making her a Dame. Viviane Westwood – fashion’s older stateswoman that many wish to emulate, with her younger husband Andrea Chronicler and energy for shaking things up whilst keeping her feet on the ground – seems to only recruit admirers. Cutting edge but lassie, she is unflinchingly rooted in what matters, whether it is human rights or classical fiction. No trendy noise for her, Just cleavage, mischief, and CAPITAL LETTER MESSAGES such as sass’s â€Å"l AM NOT A TERRORIST, please don’t arrest me baby -r- shirts. Her first catwalk show was presented in 1981, featuring the collaboration of Westwood and McAllen. The theme that year was Pirates. Subsequent Westwood theme titles in the early years included Savage (1982), Buffalo Girls (Autumn/Winter 1982-83) and Clint Eastward, (Autumn-Winter 1984-85) under the Worlds Ends Label he stopped producing the line in 1985 to concentrate on her Viviane Westwood Lines. Viviane Westwood says (â€Å"Sometimes you need to transport your idea to an empty landscape and then populate it with fantastic looking people. â€Å"). She dubbed the period 1981 to 1985 New romantic and 1988-1991 â€Å"The Pagan Years† during which â€Å"Viennese heroes changed from punks and ragamuffins to ‘Taller’ girls wearing clothes that parodied the upper class. The period from 1993 to 1999 she called â€Å"Megalomania† and from 2000 to the present – â€Å"Exploration† (vogue, 2007) Viviane Westwood has always been a fan of surrealist work and is herself a punk. It is also a known fact that her ex husband was the manager of the sex pistols and they were also associat ed with surrealism in music. The future of surrealism in fashion – upcoming designers such as Yang Du Surrealist fashion designer Yang Du established her brand Yang Du in London in 09 after studying in the central Saint Martin’s College of art and design, and working for designers such as Viviane Westwood, John Gilligan, and Giles Deacon. It is evident in her work that she is a former artist and a fan of surrealism and impressionism. Her work is ultra hip, very colorful and can be seen as a mix of post modern and impressionist. She is especially fond of animal prints, painting animal faces on dresses, and using models with vivid makeup although a notch less vivid than Alexander Macaque. Unlike most surrealists Yang Dud’s inspirations are less controversial. She stated that she gets her inspirations from her travels. These have included India and Ecuador. Her latest design includes a cactus hat that has actual spines in the top. In the new winter collection, the colors were pastel with animal prints along the dress line. When asked about her design ideology in an interview, she said â€Å"My ideology†¦ I am ere open-minded to new things, and mostly, look at things from a very different angle. I often go on trips, where I take lots of photos and meet lots of people. When I come back to London, I always have so much in my mind, some of them like stories which I really want to share through the clothes I design. (Amelia’s magazine, 2009) Surrealism in fashion photography Although surrealism is apparent in fashion, it is even more so in fashion photography. It would be almost worthless for a designer to create a design which looked surreal if the photographer couldn’t capture the thought of the designer. Fashion photography thus can be called as a way to express surrealism in fashion. Also fashion photography can be us ed to make a normal collection surreal. One of the author’s best photographers is Toshiba Canoe who in her career (1950-1960) made hundreds of collages, and quit the profession after married. Her photography is inspired by surrealist painters such as Giorgio De Chorizo, Max Ernst, Joan Mir ¶, and Francis Pica. It is apparent that she did all her work from an out of the world prospective which is one of the reasons that her pictures though surreal look very believable, and honest. Some of her famous works are the horse and the bride in the sea and the bride on the door. Conclusion The surrealist movement changed many aspects of art. No other visual art was the same after the surrealist movement. Surrealism is that form of art which believes in anything that the subconscious mind can conjure up. It is the way of life for great minds like Salvador Dali who dreamed more than they breathed. In the fashion industry, it was a huge step when Salvador Dali collaborated with Capillaries not only because it lead to two of the most talented minds of the generation to come soother, but also because it opened the door for surrealist art to come in the field of fashion and blossom. And so it did. The careers of Alexander Macaque and Viviane Westwood are a testimony to this fact. And as for the future, the designers like Yang Du are taking forward the legacy and continue to inspire the people with their surreal work that one knows to be untrue but is still forced to think twice. And that is the beauty of the surreal art. It may be argued that the surreal art like most others will one day be obsolete and out of fashion but it is also ever changing. How to cite In what ways has Surrealism influenced fashion, Essays

Develop An Effective The Marketing Strategy-Myassignmenthelp.Com

Question: Discuss About The Develop An Effective The Marketing Strategy? Answer: Introducation analyze the importance of marketing strategies in an organizational setup. Particularly, this report will analyze the marketing strategies applied by ALDI supermarket which is among the leading discount offering supermarkets. Apart from the low price strategy, the report will also elaborate on other marketing strategies option that can be initiated by adopted by the supermarket. Aldi is a supermarket that was founded by the family of Albrecht; their first store was opened in Germany in 1961. Its headquarters are in Batavia. Since its operations, the company has opened over 1600 branches in the thirty-five states. It has a total of 25000 employees. The huge high workforce managed by the Aldi Supermarket can be attributed to its positive growth. The company great progress has been contributed by its robust and effective marketing strategies(Aldi, 2016). Besides aiming for higher profits and business growth, the other main objective of every organization is to ensure that it satisfies the needs and the wants of its customers. The satisfaction of the customers is deeply rooted in marketing activities applied by the company. In fact, marketing it is the backbone of every organization, and therefore, it has become the ingredient that will result in the success of every business (Furrer et al., 2012, p. 163). Marketing helps by ensuring that the need of the target consumers is met. Secondly, marketing is the only activity that will ensure that company realizes revenue by making as many sales as possible. The success of Aldi Supermarket is greatly tied to effective marketing strategies by ALDI. This has placed the supermarket to be the leading position. In the following discussion, this report will explore, establish and analyze t he marketing strategies behind the success of Aldi supermarket. Company Background Aldi is a private company comprising of two companies which are Aldi Nord and Aldi Sud. The company business activities are concentrated in Germany as well other regions of the European Union. It is a company in the groceries industry whereby due to its progression it was labeled as the Germanys most an aggressive expansionary supermarket. It comprises of a hundred grocers who are under operation which is clean, price friendly and also quick in services offered. Findings reveal that Aldi is the leading private company in globally. This research has supported the survey that was carried out and ranked Aldi Supermarket number eight among the stores in the world of all retailers (Mullin, 2015). On the company performance aspect, the organization has announced its plan of growth in the next five years and is hoping that by 2018, it will have opened more 2000 stores. This strategic plan will more than 10,000 job opportunities. In March 2016 the company promised to open their sore in Calif ornia and by July the same year, they had opened more than 25 stores. Analyzing from the Aldis starting point to its current position, it is evident that the customer has been focusing on expanding its marketing activities to claim a large market share. Marketing Analysis In business, marketing is the fundamental part of the company anticipating to operate in the foreseeable future(Adams, 2017). Business success will be largely determined by its marketing strategies(Olenski, 2017). Similarly, Aldi Supermarket recognizes the importance of the effective market, and therefore, it has established and utilized marketing strategies for the benefit of both the company and the customers. The company operates with the philosophy of acquiring and the same time engaging in activities that will retain the customer. The common and effective marketing strategies practiced by the company include price strategy, the place strategy, product strategy and promotion strategy. Price Strategy One of the philosophies of Aldi is to ensure that this gives maximum savings to their customer through discounted prices and provision of high quality products. The company pricing usually based on 13 percent of the price incurred during procurement, 2 percent for the logistics and 5 percent for other expenses. Unlike its competitors who extend their working hours, this does not apply to Aldi, instead its carries out its operation during its working hours which is 11 hours every day. This practice is evident almost in all the Aldi Supermarket stores. The company is very keen on working hours because the facilities used in business operations bear the cost which could be used to terminate the customer's cost. Additionally, there are 3 to 7 members who run the operation in the groceries. However, this is a different case in the companys mother supermarket store which involves a large number of employees in running the organization(Schaulis, 2017). This enables Aldi to achieve a payroll that is low towards their sales turnover, and as a result, there is a reduction in their prices. According to Lutz (2015), the Aldi success is widely associated its price strategy. The Place Strategy The place strategy enables the companies to reach all target markets efficiently and effectively(Kartawinata Wardhana, 2015, p. 71). The Aldi Supermarket employs this approach to limit the assortment activities in their stores. Usually, the Aldi Supermarket stores are relatively small when compared to other stores bared by other supermarkets. Their floor space is 650m by 100m. Their store's layout bears only four aisles. The company displaying strategy appears to be effective regarding cost. The stores bear some parking space for its customers. This is also a strategy of attracting customers. The study also reveals that when Aldi is selecting a site for their store, the take into account of the area population which is expected to be 30000 and above (Gupta, 2016). In addition, they ensure that their stores are visible and are located near the main road to enhance the accessibility. Product Strategy The Aldis selling philosophy appears to be different from that of others; this is because the products which have been branded have less operational profit. However, Aldi engages in the selling of the products which are equal to the brand. Aldi being a retail chain business, it lays emphasis their core price competition philosophy. Therefore, in order to sell their products at discounted prices, the company engages in buying products in large quantities to bargain for the best price that will enable them to sell at a price affordable to their customers (Fitzpatrick, 2015). Aldi Supermarket engages in availing different products to their customers every week. The company customers are usually excited by the availability and also the affordability of products. In order to promote the products, they use posters to give the customers ideas of the products which will be availed. Promotion Strategy Among the strategies adopted by Aldi, its promotion strategies appear to be unique. This is because there is a correlation between its brands and the promotion techniques. The company promotion approach is based on the notion that their brands are equal in terms of quality to other existing brands. For example, Heinz tomato(Mckeown, 2015). This type of promotion enables the company to focus promotion activities on quality of their products and also the value it has towards money. The company also uses humor in their advertisements to convince their target market. Relation of the Strategies to the Theories, Models, and Research The Aldi stores have progressed effectively in its marketing strategies thereby taking the largest market share in Germany amongst other countries. It is clear that model being applied by Germany retailers provide room for success. Through the internationalization of the various concepts which had been brought into use in the retail market of Germany have facilitated to the supermarket success. The marketing strategies are largely linked to internationalization theory(Manfred Julia, 2012). The internationalization approach has not only led to high turnovers but also to relative cost to the penetration of the market externally. This has helped the company to save costs associated with entrepreneurship risks and products distribution. Current Marketing Standpoint Currently, the main objective concerned with marketing is to ensure that the company reaches many markets in the international arena. Their main emphasis will be focused on providing products that are of a higher quality to their customers to maintain continuous purchasing behavior. This will be accompanied by producing products and services that are equivalent to the money value of their customers. Another marketing strategy is to offer their products to customers at affordable prices. Besides, the Aldi Supermarket is currently supporting the environment, the nutrition, and health. The company does this by ensuring that their products reach in the remote regions as well engaging in business activities that are friendly to the environment. They are also concerned with the elderly whereby they avail them with the affordable products. The Aldi's performance strategies seem to be competitive and are accompanied by implementing a method that will enable it to survive in the competitive m arket(Gale, 2017). The competitive advantage of Aldi Supermarket is associated with the strategy of product differentiation and effective business operations. From the analysis of other marketing tools such as the PEST analysis, it evident that Aldi is largely concerned with its business environment. This evident from the fact that, the company assess its environment and recognizes negative environmental impact as it arises. For example, Aldi Supermarket strategies to take care of factors such global recession which motivates customers to buy products that are not expensive but are of high quality. In the event, this occurs Aldi engages in attracting their customers through extensive promotion activities. Suitable Marketing Strategies For Aldi to be assured of success, it can initiate the strategy of selecting its policies effectively; this is because for every organization to run smoothly, the rules governing them must be effective to enhance the management functions. They must also ensure that they pay high wages to their workers, this is because fair compensation usually motivates the employees to work towards the success of the organization. This means that the company employees will be encouraged to take part in the marketing of the company brands. The company should also delegate responsibility in order to capture the commitment of the employees towards the overall business operations(Dunford et al., 2012, p. 22). The company should get workforce in order to create a continuous progress. Having embraced the above strategies, Aldi will be able to remain at the leading position despite the stiff competition in the market. Conclusion The retail supermarket industry in Australia is turning out to be very competitive and also concentrated. Despite the stiff competition, Aldi Supermarket has been able to show a continuous growth. The success has been associated with its marketing strategy whereby the company has employed strategies that are unique from their competitors. Aldi has also engaged in product differentiation, a strategy that has enabled their products to have the largest market share. In conclusion, the Aldi's effective marketing strategies that comprise provision of products of high quality, products at lower prices, and the elimination of unnecessary functions and the establishment of many stores in different parts of the world are creating long-term relationships with their customers. References Adams, R. L., 2017. How To Develop An Effective Marketing Strategy. [Online] Available at: https://www.forbes.com/sites/robertadams/2017/06/01/how-to-develop-an-effective-marketing-strategy/#7e3fceb62324 [Accessed 15 September 2017]. Aldi, 2016. ALDI History. [Online] Available at: https://corporate.aldi.us/en/aldi-history/ [Accessed 16 September 2017]. Dunford, R., Palmer, I. Benveniste, J., 2012. Strategy for Successful Entry into a Concentrated and Highly Competitive Market, Sydney: Macquarie University. Fitzpatrick, B., 2015. A review of Aldis online marketing strategy. [Online] Available at: https://www.webprofits.com.au/blog/aldi/ [Accessed 15 September 2017]. Furrer, O., Alexandre, M. T. Sudharshan, 2012. The impact of resource-strategy correspondence on marketing performance. Journal of Strategic Marketing, 5(1), p. 161183. Gale, A., 2017. Why Aldi and Lidl will keep on growing. [Online] Available at: https://www.managementtoday.co.uk/why-aldi-lidl-will-keep-growing/article/1386497 [Accessed 16 September 2017]. Gupta, A., 2016. Is ALDI creating value through the Marketing Mix?. [Online] Available at: https://mpk732t22016clusterb.wordpress.com/2016/07/24/is-aldi-creating-value-through-the-marketing-mix/ [Accessed 15 September 2017]. Kartawinata, B. R. Wardhana, A., 2015. Marketing Strategies and Their Impact on Marketing Performance of Indonesian Ship Classification Society. International Journal of Science and Research, 4(2), pp. 69-74. Lutz, A., 2015. Aldi's secrets for selling cheaper groceries than Wal-Mart or Trader Joe's. [Online] Available at: https://www.businessinsider.com/why-aldi-is-so-cheap-2015-4?IR=T [Accessed 15 September 2017]. Manfred, T. Julia, W., 2012. Comparing the Strategies of Shop Operation Internationalization of Limited-line Grocery Discount Stores by Aldi and Lidl. [Online] Available at: https://ideas.repec.org/p/ddf/wpaper/fobe03.html [Accessed 16 September 2017]. Mckeown, M., 2015. Why Aldis commercial strategy is proving so successful. [Online] Available at: https://theleadershipnetwork.com/article/creative-leadership/aldi-strategy [Accessed 15 September 2017]. Mullin, G., 2015. Aldi beats once-mighty Tesco to become an eighth-biggest retail brand in the World as it is valued at 7.6 billion. [Online] Available at: https://www.dailymail.co.uk/news/article-3099435/Aldi-beats-mighty-Tesco-eighth-biggest-retail-brand-WORLD-valued-7-6-billion.html[Accessed 15 September 2017]. Olenski, S., 2017. The 6 Essential Elements Of An Effective Marketing Strategy. [Online] Available at: https://www.forbes.com/sites/steveolenski/2017/09/16/the-6-essential-elements-of-an-effective-marketing-strategy/#1dafcae96e54 [Accessed 15 September 2017]. Schaulis, R., 2017. Walmart Launches New Pricing Strategy, Targets Aldi and Other Competitors. [Online] Available at: https://www.andnowuknow.com/buyside-news/walmart-launches-new-pricing-strategy-targets-aldi-and-other-competitors/robert-schaulis/52682#.Wb_ydbIjEdU [Accessed 15 September 2017]

Aging Working Force Raising Retirement Age Essays - Free Essays

Aging Working Force Raising Retirement Age Essays - Free Essays Aging Working Force: Raising Retirement Age Introduction Recently, the birth rate is decreasing rapidly in Hong Kong. We are facing an ageing population problem and the labor force structure is imbalance. Whats more, the governments retirement plan is a failure as it does not provide enough financial assistance to them, both by publicly and privately managed plan. The elderly cannot afford the living after retirement by their private savings and insurance. We strongly suggest the government to set a clear regulation and extending the retirement age to remedy the problem. We will investigate other countries which are facing the same ageing problem and their decisions on extending the retirement age. Furthermore, there are lots of other ways to solve the problem. We will discuss three of them and compare the benefits and drawbacks on each alternative. Reason of the proposal Hong Kong has one of the worlds lowest birth rates0.9 per woman of child-bearing age, far below the replacement rate of 2.1. The city's elderly dependency ratio is set to rise from 161 per 1,000 in 2003 to 428 per 1,000 in 2033. That means more elderly dependents will have to be supported by a smaller working population. Look in the past; we could see that there is a trend of increasing dependency ratio. According to the report of demographic trends in Hong Kong, the Elderly dependency ratio is increasing rapidly from 97 to 168 during 1981 to 2006. The median age is increasing from 26.3 to 39.6. However, the percentage of Aged 014 is decreasing from 24.6 to 13.7. These figures suggest that the population is aging, together with a low birth rate the dependency is increasing in Hong Kong which creates a burden to the working force. In Figure X (Appendix 1), we can see that the longest bars of the graph is group 45-54, which has a population of 1400000. After 20 years this group of people will be supported by the people in the categories with shorter bars of which the gap in between is quite big. The difference between the population of the age group of 45-54 and 15-24 is nearly 350000. That means after twenty years, it will be harder for the major working labor force income to support the elderly living. Also, in the coming future, we believe that the shape of the graph will become an up-side-down triangle instead of a bell shape because of the low birth rate and death rate. This indicates that the dependency ratio i.e. pressure on the working force will be higher. However, we believe that the grey population can provide productivity to the society as well. From the data of labor force, we can see that the age group of 45-64 is growing from 32%to 38% from 2005 to 2010. Also, the labor force participation rate of age group 45-64 and 65 or above is increasing these years. This indicates the elder workers are becoming more important to Hong Kongs development, i.e. arising retirement age should be able to encourage a higher GDP as well. Figure y (Appendix 2) shows that the GDP is increasing in a slow manner. We believed that one reason would be lack of working force to boost up the figures. This would definitely affect the development on technology and other aspects such as education and social. From the survey of the government, we can see that nearly 90% of persons in the target group view that the stability of performance of relatively elder employees is stable and does not have any difference as compared to those of other ages. They even think that elder employees have higher performance on the concentration on work. Furthermore, nearly 40% of persons in the target group perceived that working experience is the main criterion considered by employers in employment related issues while only around 6% of them think that age is a main criterion in employment related issues. The majority have a belief that age does not affect employees performances. Therefore, raising the retirement age can help solving the problem of high dependency ratio and provide extra productivity to the society and hence contribute to higher GDP. Individual Perspective Loophole of Elderly Retirement Policies introduced by Government Ageing population with low birth rate

Gladwell and Gopnik Essays

Gladwell and Gopnik Essays Gladwell and Gopnik Essay Gladwell and Gopnik Essay With America’s history of people fighting for their rights, we have become accustomed to the idea that activism needs to be extreme; to cause riots, have aggression, and for people to be put in jail to make a point. We have created an image that there needs to be a fierce willingness to fight, in order for activism to be effective. As Malcolm Gladwell describes in â€Å"Why the Revolution Should not be Tweeted†, he reminds us of what ‘real’ activism is and how other generations have risked their lives to make a difference, in both their lives and the future of America. He does not think that activists can be considered true activists if they are non-violent when protesting for their rights. However, Gladwell should consider that protesting is a process that doesn’t start off as being violent and aggressive. The first stages of a successful protest involve acknowledging the problem. In the other text, â€Å"Bumping into Mr. Ravioli†, Adam Gopnik claims that technology pushes people apart because of a busy-ness affect that it creates. What he does not realize is that he used technology as a resource to help him become a more understanding father. After recognizing a problem with his daughter and her imaginary friend, he reaches out to his sister, a developmental psychologist, through phone calls and emails. While it does keep us too busy sometimes, social media has benefits to it. It is a tool that can be used to exchange information, teach its users, and continually raise awareness. Once our generation is able to realize the benefits of social media and use it to its advantage while minimizing its cons, it can prove to Gladwell that tweeting, or Facebook-ing isn’t useless. : It is a tool that has the potential to bring activism to another level. The idea that social media has a weak tie to activism should be reconsidered since social media was created to bring their users together. One person cannot work alone with any big task. For example, Gopnik, who willingly gave himself the task to understand why his daughters imaginary friend always left her. He realized that he needed help, and his sister, a developmental psychologist seemed to be the best person to answer his questions. â€Å"I emailed my sister for help with the Ravioli issue-how concerned should we be? and she sent me back an email, along with an attachment, and, after several failed cell phone connections, we at last spoke on a land line. (Gopnik 154)† Here Gopnik reached out for a helping hand; in return through the use technology, he was able to get in contact with his sister and was able to get information from her from California to New York. Through email and telephone they were a ble to talk to one another from across the country. Their conversation is significant enough to prove that through the easy access of a telephone Gopnik and his sister were able to eventually reach a conclusion to what the problem was. If he had not reached to his sister, who was not only family but a professional it would have taken him longer to answer his own question himself. He would have to research for this information manually, either through the internet or even the library. The Facebook and Twitter features also have similar features as phone calls and emails in which they are able to send messages quickly but it’s greatest feature is that it is able to access a larger group than just one person. The reason is because Facebook and Twitter are made public to its users to network and become more familiar with our acquaintances. The sociologist Mark Granovetter has observed and stated that â€Å"Our acquaintances- not our friends- are our greatest source of new ideas and information (Gladwell 137). † The more acquaintance’s we get means the more people to help give new ideas, opinions and even observations about†¦anything really. Even though Gopnik’s sister was a family member, Granovetter would agree that through their electronic communication they were able to collaborate on one idea. Not only was Gopniks sister a professional, but she was also someone who wasnt a part of the New York lifestyle, which is why she was able to catch onto why Mr. Ravioli, the imaginary friend, was always on a run. She could observe from afar. In order for activism to be strong, it needs more than one person and one idea. The more people or acquaintance’s that are reached, the stronger the support system is. In order to have an even stronger system we need our supporters to understand and believe in the action that is being protested. Social media is capable with not only getting in contact with other people but it allows you to grab those people’s attentions in many different ways. These followers need to be convinced and taught about the different options that they can be given. Many people follow trends, and with social media being a big part of the trend it makes it easier to have an audience. It is easy for people to invite people to a group, or event on Facebook or even having a following of tweeters on Twitter because people are able to add descriptions. In this descriptions majority of people who are protesting are able to write who they are, what the problem is, give ideas of solutions to the problem and overall a way to convince their readers to press ‘Like’, ‘re-tweet’, ‘Follow’ or ‘Attend’. With their explanation they can create a bandwagon of supporters and build a strong willed support system. Gladwell used the example of the Bhatia needing a bone-marrow transplant. Even though people helped by signing up for a donor registry and sending in a cotton swab to a hospital, he still believed that â€Å"it doesn’t involve financial or personal risk (Gladwell 138)†. Once we are able to read between the lines, then we are able to realize that even though there was no real action being made thousands of people became more aware of why people needed bone-marrow transplants, or even how to help to donate to the cause. This is where social media is a key to gaining supporters. The more people that are exposed to a cause then the more people get involved or are willing to help it out. Going back to Gopnik, if he hadn’t asked his sister for help he wouldn’t have realized the reason for his daughter’s sadness. She stated â€Å"No,† she said. â€Å"I’m sure that doesn’t occur anywhere in the research literature. That sounds completely New York (Gopnik 155)† His sister made an observation, Olivia was influenced by her surroundings especially the New York aspect of it. Gopnik reached out to his sister for help, and in return he not only received help but he got in return even more than he expected. His sister taught him about the impact of the New York lifestyle. Even though his article does not tell his readers how he actually solved the problem, he is now more aware of his daughter then he ever was before. People are capable of teaching others, and even though the cry for a matching bone marrow was to benefit one person it’s story and what it taught its readers is capable to benefit many others. The efficiency of social media and it’s networking gives people more time to consider new ways to help its people. With the help of Facebook’s groups and Twitter’s hash tags it is easy to donate to a cause with just a click of a button. â€Å"The Facebook page of the Save Darfur Coalition has 1,282,339 members who have donated an average of nine cents apiece. (Gladwell 138)†That means that the Save Darfur Coalition group alone was able to raise $115,410. 51 which could have been used to buy food, fresh water, forms of shelter and clothing for the people in Darfur that were suffering. Using this Facebook group in particular, people weren’t even familiar with the group leader or all of the people invited, were able to donate their small gifts and raised more than enough money for one group. Many causes or activist’s, especially similar one to these, are not able to do much without money or donations from other people. This is why many organizations look to fundraising since many things come with a price. Gopnik’s realization about his daughter’s imaginary friend is an important story to many people, especially his fellow New York families. Through his use of observation, story and research he wrote the article â€Å"Bumping into Mr. Ravioli† which has reached even the internet. Even though he did not explain how he solved the situation, nor did he raise any money he was able to use his strength that thousands of people have read online. If we were to research this article we can find it attached or posted on peoples Tumblr, Xanga’s, Facebook notes and more. Gopnik’s way of helping people was to expose our population the effects of the everyday lifestyle and the children who feel neglected. Olivia still hopes to have him(Mr. Ravioli) to herself someday (Gopnik 160). † Gopnik’s parting words leaves hope for his readers, and that there is a solution to the problem. The reason for these small gestures, whether its raising money or just telling a story is to give hope to its people, the followers and the suffer-ers. There are many ways that social media can benefit in this hope, people just need to be creative. Our generation spends a lot of time on different types of social media’s, and with that knowledge people should take advantage of the trend that is going on. Once people understand that there is more to Facebook and Twitter than just being able to be in contact with friend’s lives then there is a possibility that activism can have a stronger support system then ever before. There are many resources that allow people to be a part of something without giving much effort and even though Gladwell doesn’t believe that this is a form of activism, it is only a small step for our generation. He even expresses that social media has its perks a few times in his own argument that social media shouldn’t be used in a revolution so he too hints that there is potential. There are other ways of using social media as a part of being an activist; people just need to be a part of it. There is much potential in it, with the use of networking, informing and raising money for the cause. Gopnik may not fully support technology because it is a barrier with relationships, through technology he was able to make an opportunity to create a relationship with his own daughter, Olivia. We just need to take a step forward, think outside the box and become more useful to the cause rather than just sitting and clicking away.

Portfolio Assignment Example | Topics and Well Written Essays - 1250 words

Portfolio - Assignment Example Currently, the roads in the area are compacted with walkways made of stone or compacted soils. However, the two way roads shared by vehicles and livestock have significant challenges during the rainy seasons and are steep and narrow. During the rainy season, the roads are cutoff by landslides as the road bridges get washed out. These transport challenges make the natives use animals to transport goods, and walk on foot so that they access facilities such as education. This means that most of the native’s time is spent on transport (Engineers without borders institute, no date). Analyse the problem statements in the context of engineering solutions collected from text books. Understand methods of construction that can be used to solve transport challenges from relevant textbooks. Make a tour visit in the area to look at the transport challenges the natives’ experience. Discuss with them about their views on the existing transport modes they have, skills required, resources available in the area, and construction materials available. Use engineering textbooks to learn various road construction methods. The success of a team is success to each of the team members and the success of an individual team member leads to the success of the team. Effective leadership is a motivational factor in the success of a team. Lattimore & Glinow (2010) define teamwork as responsibility done by several associates with each having a role to play but well coordinated to develop personal prominence and efficiency. Teamwork is achieved through the following processes; transition processes, action processes, and interpersonal processes. Transition processes occurs in between the periods of action and focuses on mission analysis, goals specification, and formulation of strategies. Action processes happen when the team tries to achieve its goals through monitoring progress, the systems, the team, and the coordination of the team. Interpersonal

Language of art, 3D art, photography Essay Example | Topics and Well Written Essays - 250 words

Language of art, 3D art, photography - Essay Example This is exhibited by both photographs illustrating a scene that is drenched in death as the people within the scenes are consumed by fear and brutality. Both of these photos look like they could have come out of a Hollywood movie in that they are presented in black and white, and the photographer has frozen a moment of action where the viewer is left to wonder what happened next, or even to wonder what happened in the first place. I think that these two photos made such a big impression on me because of the fact that, although it shows such horror in them, I noticed that the photos were more interesting to me than horrifying. I think that this illustrates the desensitization to violence that occurs in America. Everyday, people are bombarded with violent imagery in television shows, books, movies, and advertisements. This has ended up causing a culture which is merely interested in violence rather than repulsed by it. It would be interesting to see how a person reacted to these photos when they were first published in comparison to a person in the 21st

Biography of Silvius Leopold Weiss Research Paper

Biography of Silvius Leopold Weiss - Research Paper Example The lute resembles a guitar and was the most important instrument during the Renaissance Period. Sylvius Leopold Weiss was also a very prolific composer of lute music, having composed around 600 pieces for lute in the form of sonatas or suites. In addition, he also made chamber music and concerto pieces. Even his own contemporaries considered him to be the best lutenist as he could play on the lute with relative ease many difficult harmonic modulations and for this alone, he is considered as a musical virtuoso (Lenneberg 55). In his heyday, he was in great demand among the royal courts of Europe and traveled to various regions to play his famous brand of chamber music to the delight of his audiences. For his musical talent, he was a favorite companion of members of the Bohemian aristocracy. His early compositions were intended as solo performances using the eleven-course lute but in later years, he preferred the thirteen-course lute. Many of those who had heard him perform attest that he is without equal and for this alone, he was the highest-paid instrumentalist in the city of Dresden during the height of his fame and popularity (Carlton para. 12).He engaged the great Johann Sebastian Bach, who was very famous being a harpsichordist and organist, in a friendly competition once and both were great musicians during their era (Geck

The Benefits of Compulsory Education

The Benefits of Compulsory Education In Ireland all children of the state are obliged to attend school and receive an education. Compulsory education in Ireland is enforced by the school attendance act 1926 and the education welfare act 2000. The acts insure all children are provided with an equal opportunity to education. There are three levels of education available. Each student is required by law to attend up to the age of 16 or to Junior Certificate level. Prior to the existence of compulsory education many children had no access to basic education because their parents may have not been able to afford tuition. That problem has been eradicated due to the introduction of free public schooling. Basic education prepares a child intellegualy for mature adult life. Education shall prepare the child for an active adult life in a free society and foster respect for the childs parents his or her cultural identity, language and values and for the cultural back round and values for others (Article 29 of unconventional of the rights of a child) As a result of compulsory education, Ireland has one of the highest education rates in the world. 81% of Irish students complete second level and approximately 60% of these students proceed to higher education. Compulsory education follows a holistic approach. Although it is important to focus on the academic aspect of education it is also vital to point out the social aim of education. The main purpose of a holistic approach to education is to prepare individuals for a competent adult life emotionally, physically and spiritually. It aims to provide each child with the ability to seek out their own uniqness. Few schools are committed to holistic principles but many teachers try to use the ideas behind holistic education. By teachers using real life experience and events and not just delivering facts and notes, helps engage a student into a subject making learning fun and enjoyable. Self direction and resilience are major components of holistic principles. With the guidance and support for teachers, children can learn from their own experience and in turn can build on them. The highest function of education is to bring about an integrated individual who is capable of dealing with life as a whole (Jiddu Krishnaminti) Education provides a daily routine, responsibility and activities, which contributes to a healthy well rounded development. Compulsory education discourages child labour. Child labour is the exploitive employment of a child under the minimum legal age limit. The minimum age limit to work differs in each country. Irelands minimum age limit is age 15. Child labour occurs when there is limited access to education, no child labour laws and no employee rights. Working children are under paid. This in turn sees the high demand for low paid employees and leaves less employment available to adults. The cycle then continues. In 1919 the International Labour Organisation began to address the major issue of child labour. This contributed to the introduction of the School Attendance Act in Ireland in 1926. The act obliged children between the age of 5 and 16 to attend school. Previous to compulsory education the majority of families may have relied on children to leave education to help obtain basic necessities for the family. This undoubtedly denied children their right to education. The more education available to individuals can only benefit Irelands economic growth. Our progress of a nation can be no swifter than our progress in education. The human mind is our fundamental resource.(John F Kennedy) Presently in Ireland child labour is near to non existence. Child labour has decreased from 25% in 1960 to 10% in 2003 mainly due to the introduction of compulsory education Illiteracy levels continue to decline since the introduction of compulsory education. Illiteracy is the inability to read or write in any language. Prior to the existence of the compulsory education acts, reading and writing were seen as a skilled profession and only the rich and important had access to gain these skills. Illiterate people were unemployable even in the most basic working environment as many could not even fill out simple information details. Currently in Ireland illiteracy may not be attributed to poor attendance in school. Many individuals who experience literacy difficulties have physical or psychological issues. Illiterate people were often seen as carless, immature and unintelligent individuals. . Since physical and psychological issues are now often detected early on in school and addressed, ilitricy and discrimination are uncommon. There are five levels which literacy is assed at. Level one is classified as having very poor or no literacy skills. Level three is classed on having an adequate amount of skills to cope with life. Level five is seen as highest level of literacy which individuals can process difficult information. In Ireland 17% of 16 to 25 year olds are at level one compared to 44% of 55 to 65 year olds. This percentage is mainly due to enforced attendance in school. Although literacy levels are declining people who dont readily use there literacy skills daily can easily get out of practice. Compulsory education provides a skilful and qualified workforce. A qualified and skilful workforce is necessary for economic growth within a country. Education helps individuals become self sufficient therefore able to earn a living. Educated individuals create wealth for the country and these attract foreign investment. Foreign investment was up 10% since 2008. Even with Irelands economic down turn Ireland is still capable of attracting investment due to Irelands competent and highly skilful workforce. Presently in Ireland 81% of Irish students complete second level education. Approximately 60% of these students continue on to further or higher education. Compulsory education gives the individual the incentive to further their education. Being obliged to attend school to Junior certificate level gives the student a chance to make mature and sensible choices regarding their future. Education is the main component in the structure of adult life. Ethnic minorities in Ireland are socially accepted due to compulsory education. An ethnic minority are a group of people who have their own cultural values. These minorities hold different views on culture, religion and language. The travelling community are one of Irelands oddest ethnic minorities, accounting for 0.5% of the population. Approximately 7,769 traveller individuals are in education in Ireland toady. Prior to the compulsory education act the majority of travellers did not attend school. Traveller parents may have felt education was not necessary as they were traditional self employed. Traveller individuals were also less likely to obtain employment due to their life style and were often socially excluded and discriminated. Traveller children who attended school prior to the education act were thought in the same class room regardless of age. Presently in Ireland 100% of traveller children are in age appropriate classes. The traveller community have become integrated with society. People from a wider community have begun to understand their cultural differences and needs. Today the department of education and science employee 503 resource teachers for travellers (RTT). The resource teachers address their ethnic and cultural needs and help promote cultural awareness to other students. Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups Universal Declaration of Human Rights, Article 26 (2) Compulsory education leads to equal opportunity for every individual regardless of back round. The traveller community are now employed in all sectors of the workforce. A number of travels now attend third level education.

Narrative Techniques in Faulkner’s The Unvanquished and Barn Burning Es

Narrative Techniques in Faulkner’s The Unvanquished and Barn Burning The Unvanquished is composed of a series of stories during which Bayard Sartoris, the narrator, grows up from a twelve-year-old boy to a young man of twenty-four years. The narrative style makes it obvious that events are being related by an adult who is looking back at his past. There are several indications of this: in the very first story â€Å"Ambuscade†, the narrator, while describing his war games with his coloured friend, Ringo, states: â€Å"We were just twelve then†. (5) He tells the readers how they fantasized about the military exploits of John Sartoris, Bayard’s father, seeing them as heroic and exciting adventures. The narrator describes himself and Ringo at this stage of the novel as â€Å"the two supreme undefeated like two moths, two feathers riding above a hurricane† (7), drawing attention to the fact that while the two boys are positioned in the midst of war with all its attendant destruction and insanity, they have no understanding of it s horror. When his father first appears on the scene, the Bayard says: â€Å"He was not big, it was just the things he did†¦ that made him seem big to us† (9). Swept up in the romance of war, with the dust of battle clinging to him, John Sartoris seems to assume a larger than life persona but even as the narrator delineates his father before us, he attaches a caveat that in actuality, the Colonel was different from how he saw him as a young boy. This statement presages the mature understanding of his father’s character that Bayard develops as the novel progresses. In â€Å"The Odor of Verbena†, he has reached such clarity of vision that he can say without much difficulty that his father was a difficult man to get along with, he ac... ...an adult, his articulation of this southern code of morality is coherent and well thought out while Sarty’s reaction to his father’s incendiary behaviour is instinctive and not intellectualized. The image of the violent Southern man is evident in both stories, both boys have fathers who have participated in violence-Abner Snopes has a seething rage which finds satisfaction only through burning the property of people he hates and John Sartoris has been directly involved in the war, has a belligerent disposition and resorts to bloodshed frequently in the novel. But the difference lies in the ultimate response of the central character of each story to the southern ideals of masculinity - Bayard initially abides by but ultimately distances himself from Southern codes of honour while Sarty, being a child, is still far from finding himself at the end of â€Å"Barn Burning†.

Client care vrq assessment

As a mobile nail technician my procedures for encouraging the use of additional services and products are:- Via verbal communication to a new client upon discussion of booking an appointment. This may take place either in person or over the telephone. I will listen carefully to the client's request for a particular treatment and will ascertain what outcome they want from the treatment. I am then able to inform them of any additional treatment options I offer which would be of benefit to them.Via verbal communication to an new or existing client during the consultation process before he beginning of a treatment. For example if the client has booked a manicure treatment, having assessed their skin and nail type/condition, if their skin is dry I would take the opportunity to recommend a paraffin wax treatment to supplement the manicure and specifically target their dry skin. During the treatment, I would answer any questions the client may have and this may Include the recommendation of another service or a product that would be of benefit to them.As a rule I would not give advice during the treatment UNLESS the client asks I want them to feel relaxed and to enjoy the experience. Aftercare leaflets are given to each client which recommend products they are able to purchase from me, and each client is given a price list detailing all of the treatments I offer. When home based, my price list is on display under the glass top of the nail station. Promotional offers on seasonal treatments and/or products to encourage a client to try something new.When the treatment is completed I will ask the client if they would like to book another appointment and will take the opportunity to ask If they would like to try any of the additional treatments that they have shown an Interest In over the course of today's retirement. When explaining aftercare, and handing them an aftercare leaflet, I can advise them of any products they could purchase that will be beneficial to help maint ain the effect of the treatment they have had and improve on any condition they may have, such as dry skin.What promoting additional services means to the Therapist If self employed – an increase in income. If employed – an increase in income or commission. An increase in sales may lead to promotion. Positive appraisals and respect. Helps to keep therapist up-to-date with new treatments and products. May be given further training to broaden their knowledge. Helps to show to clients that you are experienced and knowledgeable, leading to an Increase In regular clients. Shows confidence What promoting additional services means to the client The client receives targeted advice for their particular needs.Makes the client aware of new treatments and/or treatments they have no prior knowledge of so they can make an informed decision as to what treatments they would like. Client will be able to maintain the benefit of their treatment for longer if they try new services recomme nded especially for them, and particularly if they purchase professional reduces to use at home in between salon visits. They will feel confident that they are getting the best care from their therapist. What promoting additional services means to the Salon – Increase in sales and therefore income.Gain new clients and an increase in loyal & regular clients. Keeps the salon up to date with new treatments and products. Keeps the salon competitive in an ever growing industry. Helps with stock control & rotation. If you have products not selling very well – a promotion on these may increase sales and help reduce stock. Why is it important to understand the features and benefits of your stock? Describe what is meant by the benefit of a product- The benefit of a product is what the product can do/achieve – for example the benefit of a hand cream is that is nourishes the skin.Products contain a variety of ingredients and different products will have certain features th at provide particular benefits, for example an exfoliated may contain alpha hydroxyl acids (Shahs) from fruit, the benefit of which is to exfoliate the skin and help the production of new skin cells. Understanding the features and benefits of the products that you stock enables you to use the most appropriate reduce for your particular client to ensure they are receiving the best treatment for them that will give them the best outcome.If you are knowledgeable about what your product features and benefits are you are best able to advise your client on products they could purchase that will benefit them, giving them the best service you can, along with helping you sell the product to increase your sales and therefore income. It is also important to understand the features of your stock, as particular products may be unsuitable for a particular client for example due to an allergy they may have.Explain the benefits of a service Manicure – A manicure improves the appearance of th e hands and nails, offering a beneficial treatment that can improve dry skin, weak or brittle nails and prevent damage to the nails and cuticles. Filing the free edge of the nail improves appearance and prevents splitting, peeling and breaking. Softening and removing excess cuticle keeps them tidy and healthy and prevents the formation of hang nails. Massage of the hand and lower arm increases circulation, aids the removal of excess fluid and toxins, relieves stress and promotes relaxation.Skin is exfoliated and rushed, feeling softer to the touch. For a client with weak, splitting or peeling nails a nail strengthener product could be used, and retailed to the client to continue using at home. A paraffin wax treatment complements a manicure, particularly for clients with dry skin. This warming treatment is also beneficial for someone with arthritis. Other treatments that could be offered are:- Hand Mask, this can also be used along with heated mittens. Warm oil treatment. Products y ou could retail to the client include:- Nail file, Cuticle Oil, Hand Cream, Nail Varnish color of their choiceHow would you recognize a client's interest and when would be the most appropriate time to talk about other services? I would recognize a client's interest by listening carefully to them, watching their body language and facial expressions (such as nodding in agreement, smiling) and by asking them questions to find out what they are looking for/wanting to achieve. A client may ask a lot of questions about a particular product or treatment and this would be a great time to advise them on other features & benefits of the product or services beneficial to them. They may moment on my skin or nails and I could inform them of treatments I use.If a client commented on the lovely smell and feel of a product during a treatment I could inform them that we sell that particular product so they could continue to use it at home. A client may spend some time reading through a particular se ction of the salon's brochure so I could ask if they had any questions about something they may like to try. A client may mention a holiday in the sun they have Just booked – a good opportunity to mention how lovely it is to have a pedicure to treat the feet before ongoing flip flops & sandals, along with a waxing treatment to be ‘beach ready'!The most appropriate times to talk about other services would be during the booking process when you are ascertaining what treatment the client would like – there is an opportunity here to give them a few different options. During the consultation before the start of the treatment, once you have established any particular problems the client may have, you could offer advice on other services that will be of benefit to them. During treatment there may be occasions where the client asks questions, which should be answered.They may also be keen to chat for example when their feet are soaking or when their hands or feet are in heated mittens or booties. (Although it would be inappropriate to discuss other services if the client is showing signs that they Just want to relax during times in the treatment such as during massage, soaking feet etc). Give a brief summary of what the following laws stand for: The Health and Safety at Work Act 1974 is the main legislation in the UK that provides the legal framework to ensure a safe working environment is provided for employers, employees and clients.Everyone has a duty to comply with the Act, including employers, employees and the self-employed. The Act places duties on the employer and the employee to promote high standards of health and safety in the workplace. Provide and maintain safe systems of work and safety equipment. Ensure the proper handling, storage, transportation and use of materials. Provide information, training and supervision. Provide a safe working environment. Have a written Health & Safety Policy and conduct written risk assessments. Look aft er the health and safety of there, for example clients.Some examples of employees duties under the Act are:- Take care of their own health and safety and that of others. Co-operate with their employers for example by complying with regulations to wear personal protective equipment (PEP) where necessary. To report any accidents, near misses and faulty equipment to the delegated Health and Safety Representative/Officer or Salon Manager The Consumer Protection Act 1987 protects the consumer by legislating that the products and services that consumers purchase must be safe and suitable for use I. E. Not defective.Products must be of merchantable quality and ‘fit for purpose'. There are strict measures for liability for damage caused by defective products. Government bodies are able to intervene to regulate the quality of products, and it makes giving misleading price information a criminal offence. The Trade Descriptions Act 1968 legislates that information provided by the manufac turer and retailer about products and services, must be accurate and must not be misleading. You should not make false or exaggerated claims about the benefits of a product or service to a consumer/client – to do so is illegal.Products and services should be ‘as described', be of satisfactory quality, and fit for purpose. The Sale of Goods Act 1979 and the Sale and Supply of Goods Act 1994 protect consumers when they buy, hire and return goods. These Acts legislate that goods must be:- Of good quality, as described, fit for purpose. The goods must also match any sample that a consumer is shown in-store. A consumer enters into a contract with a retailer when they purchase goods, and if those goods fail to meet the above standards then the consumer is entitled to a full refund or can make a claim under these Acts.The Supply of Goods and Services Act 1982 legislates to protect the consumer/client from the provision of a poor service or against bad workmanship. Under this A ct all services provided, for example a manicure, must be undertaken with reasonable care and skill and for a reasonable price and within a reasonable timescale. Treatment – Manicure. Possible links to suggest: Paraffin Wax Treatment Mask Treatment Hot Oil Treatment Exfoliation Hand Scrub Forearm waxing French Polish Finish Pedicure with matching or contrasting nail varnish color Natural Nail Overlay Nail Enhancements Purchase of cuticle oilPurchase of nail strengthener Purchase of nail varnish and/or backseat and/or topcoat Treatment – Pedicure. Possible links to suggest:- Leg and/or Toe Wax Manicure with matching or contrasting nail varnish color Nail Art Purchase of heel repair cream Treatment – Leg Wax. Possible links to suggest: Pedicure Waxing on other areas such as bikini, underarm Spray Tanning Purchase of exfoliating scrub Purchase of leg & foot cream Treatment – Facials. Possible links to suggest:- Eyebrow shape Eyebrow tint Eyebrow wax Lash tin t Lash extensions Make Up application or lesson Indian Head Massage Lip waxElectrolysis Purchase of eye cream Purchase of face creams/serums Purchase of make-up What is meant by the term ‘body language? Body language is non-verbal communication such as smiling, nodding, appropriate posture and personal space, eye contact. Treatments you would promote for each season:- Spring: Mother's Day Gift Vouchers . ‘Get ready for Summer' packages including Manicure & Pedicure, Facials, Waxing & Spray Tanning. Easter Nail Art with/without such as reflexology and Hopi ear candles. Exfoliation treatments such as micro determination, and body wrap treatments to ‘shed' your winter skin.Promotion of nail varnishes in spring colors – think of floral colors such as pink roses and yellow daffodils. Greens, lilacs and blues. Summer: Pre-holiday packages that include Leg, Bikini and Underarm Waxing along with eyebrow wax and tint and a pedicure. Bridal Package that includes brida l make up (trial and application on day), relaxing massage of choice and manicure with French polish. Spray Tanning Promotion such as 1/2 price matching file and polish on hands with every summer pedicure. Special offer on combinations of waxing.Promote pastel shades of nail varnish and make up and and/face creams that contain UP protection. Autumn: Target sun-damage repair with treatments such as facials, body wraps, exfoliation/micro determination. Spray tanning – ‘Keep your summer tan for longer' promotion. Halloween Nail Art. Bonfire Night Nail Art. Manicure treatments to promote nail growth ready for the Christmas party season. Promote autumn colors in nail varnish and make-up – oranges, reds, greens. Winter: Gift Vouchers for Christmas Presents. Christmas Party Packages – Manicures with Christmas nail art and Pedicures with Twinkle Toes.Body wraps and socials to keep skin hydrated during the cold winter months. Clients may not want wax treatments as regularly during winter due to covering up in warm clothes so a promotion of a buy one get one free/half price wax treatment e. G. Have a leg wax and get a bikini wax free or half price so you maintain your regular customers over the winter. Or a half price leg wax with a spray tan treatment. Promote the darker color nail varnishes such as black and blues and purples along with glitter finishes and anything that sparkles for the party season.How could you learn about new products or services for the salon? You can learn about new services or products for the salon in a variety of ways. It is good practice to continually refresh and update your skills by attending regular training courses and refresher courses which will keep you up to date with new techniques and products. Other ways are:- Subscribing to industry magazines and reading other literature for example from manufacturers, will keep you up-to-date on new products and services on the market.Researching new and other service s and products that via on-line research or via your wholesaler, other stores and manufacturers. Trialing the products yourself – use new products at home for a time to see the benefits for yourself. Receive other and new treatments to experience the treatment for yourself. Attend manufacturers sessions aimed at educating you on their products. Attend trade shows. Information sharing by all technicians within the salon. Ask questions/ shadow more experienced technicians. How will any new services benefit the salon?New services will benefit the salon by increasing the client base and therefore the salon's income. Existing clients will enjoy trying new treatments which they may then kook in regularly for. New clients wishing for these particular services will be attracted to the salon, and then may become a regular for that treatment and other treatments the salon offers. New services will mean the salon remains competitive in confident that the technicians in the salon are tra ined regularly to be able to provide the new services.The more services a salon can offer, the more the ability to adapt a treatment to suit a particular client. New services may bring a new range of products that that salon can promote for retail, increasing sales and income. Technicians will come multi-skilled and more knowledgeable, gaining client's confidence and helping to keep clients loyal to the salon. New services mean new training for the technicians which will keep them interested and enthused in their work, creating a positive working environment where the technicians feel valued.What are the main factors that might influence clients to use your products or services? Good Advertising and a good image. Positive word-of-mouth from existing clients. Convenient location. Technicians that are pleasant, professional, knowledgeable, with good presentation and personal hygiene. A clean and tidy salon. Competitive prices, loyalty schemes and promotions. A good range of services a nd products offered, that can be confidently tailored to the clients individual needs. Professional range of products.Client feels valued and looked after and has confidence in the technicians knowledge and abilities. How would you introduce a new service to a nervous client? The ‘hard sell' approach rarely works and could intimidate a nervous client. I would use clear verbal communication they can understand with no Jargon, together with encouraging body language and would be aware of the client's body language to indicate if they are interested or not, seem happy/comfortable or not, and I would ensure I am giving them enough personal space.Building a good rapport with a nervous client and demonstrating knowledge and confidence will help the client feel confident that they can trust my advice. Promotion of a new service should be timed appropriately. I would answer any questions the client has and let them sample the products that would be used, along with clearly explaining the features and benefits of the service, the length of time the service will take, the cost and the process involved. If they seem unsure – I would give them time to think it over and let them know they can call back anytime if they have any further queries.What factors must you take into account when selling a new service or product, especially if you cannot perform the treatment yourself? When selling a new service or product you must ensure you are complying with consumer legislation, for example the Sale and Supply of Goods Act 1994 and the Trade Descriptions Act 1968. You need to be well informed about the service and product – in particular you need determine if it is suitable for the particular client. If it is a high maintenance retirement – does the client have enough commitment and time to keep on top of it?You would need to know how long the treatment takes, what products are used – their features and benefits – and how much the treatme nt or product costs. You need to be aware of your client's body language – are they really interested in the sale or not? If you cannot perform the treatment yourself you will not be the best person to give the client advice as you may not be well informed about the treatment and the products used. The client may end up disappointed with the results which could lead to them making a complaint or not coming back to the salon.You could put the client at risk if you promoted a service or product you did not know enough about as it may be an inappropriate treatment for the client for example due to an allergy they may have. The client may sue for compensation and the salon may be held liable. You should find out what you need to know to answer a client's questions by asking a therapist who can perform the treatment and/or has received the product training. Or you could ask this therapist to speak to the client.If a client had reservations about a product or service I would clearl y and simply explain the features and infinite, using terminology they will understand. I would explain why this service or product would be advantageous for them. I would let the client try a sample of the product and answer any questions they have, demonstrating its usage. There may be some literature such as a brochure about the product/service that the client could read. I would not put pressure on the client, but allow them to take their time to decide. They may want to go away and think about it.If it is a treatment they are unsure about I would talk them through it step by step so they would know what to expect. The client may want to talk to a more experience therapist, or someone who has had the treatment/used the product. I would ask the clients questions to determine what they are unsure about. If they are concerned about the price of a product I would let them know how long it will last, or show them different size options. Giving appropriate and balanced information to clients is possible if you have good knowledge and experience with the treatments and products you use & sell.Keep up to date with training on existing and new products and services. Doing a thorough linen consultation, and asking the client questions for further information will mean you are best able to advise them on what is best for them, or alternatively what would NOT be ideal for them. Asking plenty of open questions which allows the client to give you more detailed answers will help you ascertain more about the client and their expectations. Noting the skin and nail type a client has will help you adapt any treatments for any particular problems they may have.You need to consider any financial restraints the client may have that might make a more ‘high maintenance' treatment unsuitable for them. They may or may not have the time or commitment needed to properly maintain some treatments, for example nail enhancements. Be honest with the client about their expectations à ¢â‚¬â€œ if what they want cannot be achieved you must tell them, and offer alternatives. The ‘hard sell' approach rarely works and the client will not appreciated feeling they are being pushed into a sale. Encouraged, to ask questions as a client becomes educated about a product or service by asking questions that are answered confidently and with knowledge by the therapist. If a client is educated about their treatment and the products they arches they are more likely to be happy with the service and effects of the treatment, and will be more likely to return to the salon for regular treatments. They will get more out of their treatment by keeping up with good homemade advice and by using products correctly.They are less likely to use products incorrectly therefore will put themselves at less risk of contra-actions following a treatment or use of a product. If the therapist questions the client, they will be best able to determine what treatment or product would be most benef icial for them, and be able to adapt treatments specifically for their needs. Better homemade advice can be given and the client will find the benefits of the treatment last longer and will feel valued as a client, and will feel confident in the skills and knowledge of the therapist.A client who asks questions, and is questioned by the therapist , is less likely to have unachievable expectations, but instead will know what benefits to realistically expect. Questioning the client gives you the opportunity to find out whether they have understood what you have said. Giving them time to ask you questions means they will not feel pressured, and you are more likely to build a rapport with the client. One question can lead to another, and you may get the opportunity to promote new services and products.Question 24, page 17 Ensure you have given the client all the necessary information about the product or treatment. They can still change their mind so stay positive with encouraging body l anguage and verbal communication. Ask the client if they would like to book their appointment now for the treatment, but do allow them time to make the final decision so they don't feel pressured – make sure they have your contact details if they prefer to call back at a later date to make the booking. If they are purchasing a product you can move the sale along by asking encouraging questions such as â€Å"Which size would you like to take today? , or â€Å"Would you like a bag for that? â€Å". Take payment from the client using the methods accepted by the salon Question 25, page 18 Some treatments are quite ‘high maintenance', for example acrylic nail enhancements. A client having acrylic nail enhancements needs to be made aware of the maintenance needed and therefore time to be committed to regular appointments for infill's and rebalanced. Once the client understands this – they can aka an informed decision on whether the enhancements are the right treatme nt for them.If a client makes a booking for a new and/or luxury treatment they have not had before it is important they understand how long the treatment will take – if they don't, they may end up running late for another appointment they have made which will spoil the treatment for them if they are feeling stressed about time. Clients also need to be made aware that it is important that they are not late for their treatment – it is unfair for the client booked in after them to have to be made to wait, and it may prevent this. This will lead to disappointment for this client.If a product the client would like to purchase is currently out of stock this could lead to disappointment – but if they are clearly informed when it will be available, and that you will track the order for them and contact them as soon as it is back in stock – you are more likely to keep them happy and keep them returning to the salon. Clear and effective communication with a client will prevent any misunderstandings and disappointment for the client. They may want to try a new treatment but it is only offered by a small number of therapists in the salon, meaning there is a longer dating list.Client's who are well informed are more likely to remain loyal to the salon. Theory Evidence Sheet 2 Question 1, page 19 Personal space is the area around a person that they perceive to be private, and if that area is intruded upon it makes them feel uncomfortable. The size of that area will be different to each individual and can be different depending on whom they are communicating with/close to e. G. Whether it is a friend or a stranger. Some people can feel very stressed and anxious when their personal space is invaded. They can feel threatened, upset or angry.Question 2, page 19 Feedback from clients on client care can be gained via the following methods:- In person via verbal communication – you or your Manager can ask your clients how they would rate the care they have received and whether any improvements could be made. Just be aware that a client could feel ‘put on the spot' when asked such questions in person and they may feel uncomfortable in giving an honest answer. Over the telephone – this could be done by the client's own therapist, the Salon Manager or another employee given the task to survey client's opinions on care.They ay be more honest with their answers than if asked in person. You would need to ensure you have up to date telephone numbers for your clients and this could be a costly and time consuming way to do a survey. By post or e-mail – using written communication. A short survey could be posted or e-mailed to clients. If done via post the clients answers could by anonymous therefore you may be more likely to get honest opinions. E-mail would be the cheaper option. The benefits of a written survey is that the client is less likely to feel pressured into completing it and can do it in their own tim e. You may though get a low response.Up to date client records would be essential to ensure you have up to date addresses and e-mail addresses. Via the Salon's website – clients could be encouraged to view the website and complete a short survey (anonymously if they wish). Clients may be more likely to complete a survey if they have an incentive such as a half price treatment or product. Any survey should be kept short and ask the most important questions first in case they do not get time to finish it. Feedback should show where you are doing well with client care and where there are areas of improvement needed. Training needs can be